Top 5 SEO Techniques To Increase Your Organic Traffic

Every business that has an online presence wants to make profits and expand their business. One of the best ways to work towards this objective is implementing the best SEO practices. Here you need to know both the on-page and off-page SEO tactics to ensure that your website gains more online awareness, brand recall, experiences better sales and also increases its customer base.

What is On-Page & Off-Page SEO?

On-page SEO is one of the SEO practices of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines. It refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Whereas, Off-page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off–page SEO with link building but it is not only that. Do you resonate with the same? If yes, then you might as well depend on the best on-page and off-page SEO techniques to maximize the organic traffic and online visibility.

The best five on-page SEO tactics

Simply put, as the term suggests, the on-page tactics are all to do with initiatives which get implemented on your web page. The five best tactics to refer to and include the following:

• Quality content is an essential aspect

You should curate high-quality blog and website visual content. The ideas you want to write on should be interesting and original. Address the customer pain points using information and draw meaningful references. It will strike a chord with your customers and make them want to read more.

• Always link with quality sites

Links sourced from high-authority websites are essential. They always alert the search engine that your blog or articles published on your website are reliable. Some of the best examples of high authority sites include CNN, Huffington Post, Forbes, Drudge and many more.

• Opt-in for the Dublin Core Metadata components

Search engines give sufficient importance to keywords in the Metadata. The majority of experts suggest incorporating keywords to the Metadata. The keywords also need to match all through the Metadata from the description to the title. That way it’s not penalized. Here it’s essential to make use of the Dublin Core Metadata. It is an open-source platform that got created to enable SEO experts curate content that can get discovered on the semantic web. 

• Delete the old blog posts and content

Google algorithms are always changing. It also propels SEO to change along with it. Your content should always reflect the algorithm changes. Hence, it’s a smart call to delete all your old posts and content. Alternatively, you can remove these posts from the site or blog, tweak them according to the new SEO trends and re-upload them again. That way you will have space for new content.

• Publish long-form content

The new age online user and viewer is cyber savvy. They know what they are searching for. Also, people, today want facts and exciting perspectives. They are looking for informative and entertaining posts that can solve their queries or help them learn something new. All isn’t possible if you are curating a short-content piece. Hence, it’s a smart call to write long content that elucidates various perspectives and incorporates multiple facts. Anything between 2000 and 3000 words count is a good choice. 

The best five on-page SEO tactics

Simply put the off-page SEO is all about optimizing a brand’s offline and online footprint by using the content. Here you can also use links for generating the best experience for search engine crawlers and prospects. It generally results in maximizing favorable brand mentions, organic traffic to the site, conversions and search rankings. You can read more here – adelseo.com.au/what-is-on-page-seo

• Leverage social media platforms

There’s more to social media than just informal and casual talks. Today, the majority of brands have social media profiles where they share their company updates, brand launches, online offers, interesting company developments, news about mergers and acquisitions and the like. Social media helps brands to develop a personal dialogue with customers, which also helps to increase the customer base and organic traffic.

• Blog marketing

Do you have a blog where you post regularly? If yes, then you must have come across comments on your posts, with relevant blog links that either matches your blog post or your industry vertical. It is known as blog marketing. And even you can do this for your brand. As you read another interesting blog post, leave a meaningful reply or information and link it to your blog. It will help people know about your brand and blog. Both your website and blog will gain organic traffic.

• Try out forum marketing

Here you need to browse online and come across forums that are associated with your niche. Once you do that, start getting engaged in the community. You can start by replying to interesting conversation threads, take time to answer various questions, share your suggestions and many more. It is useful in developing a good online reputation for your brand. Gradually you get the tag of an expert within your industry vertical. Here you need to make use of the “Do Follow” forums. It will enable you to add in a link if your company site and add a signature. The search engines will then crawl up the site.

• Opt-in for directory submission

Directory submission isn’t obsolete! The task is to use the directories and leverage the benefits effectively. Also, a lot depends on how a brand chooses the submission category in the directory. You might select the general directories. However, if you want the best outcomes and gain organic traffic, it’s a smart call to submit in the niche directories. It does take some time to show the results, but consistent effort always counts. So go all ahead with your Google My Business and Yelp directories today.

• Don’t forget the power of social bookmarking

Social Bookmarking is an important off-page SEO tactic that small businesses tend to overlook. Done effectively it is useful in website promotion. Here you will have to submit a recent web page or blog post to the best social bookmarking sites. You could use names like Delicious, StumbleUpon, Reddit, Digg and many more. Search engines prefer similar sites as the content gets updated regularly. It is essential to manage the tags in social bookmarking smartly. As it can impact the way, you broadcast news in a broad network. If you want to expand your online business and gain increased brand recall, you can count on these five on-page and off-page SEO techniques. It is applicable for small, medium and big scale businesses. Hence, make a start today, and you can add more useful methods as your company expands.

Author Bio:

Olivia is a content manager responsible for the editorial section at ADEL SEO, a website devoted to providing the best SEO services.