A Google Penalty could indicate that a website’s rankings have taken a beating or that it could be no longer existent on SERP. The Google Penalty can be manual or algorithmic. If the spam team of Google finds out that a website is in direct violation of the Webmaster Guidelines, then they will issue a manual penalty. The black hat SEO specialists dare do that, but the human reviewers of Google are good at tracking down the spam content. On the other hand, Google keeps releasing new algorithm updates from time to time. The penalty is dealt with stringently by Google, so much so some algorithms are released specifically for that. If your website’s content is not optimized or correspond with Google’s quality standards, so as to clear algorithm filters, then it could get penalized. Although both manual and algorithmic Google Penalty cause negative impacts to search rankings, knowing the difference between the two can help you in recovering the site. In the event of Google Search Console notifying you of a manual penalty, you would have to fix the issues mentioned in the review. Then, submit a “reconsideration request” on the Search Console. After that, Google will decide whether or not to approve the reconsideration request. If it is approved, then the manual action will be taken off of your website. If not, you would have to file the same thing on the Console, which means more headaches to follow. On the contrary, if the Google Penalty is algorithmic, then you would not have to follow such stringent procedures. However, you would still have to fix the issues that lead to the algorithmic penalty in the first place. In any event; the outcome of a Google Penalty can be detrimental to rankings. That said, it is something that can be avoided as explained in this post. When you get the hang of it, you will understand that all these things correlate in SEO.