Amidst the pandemic, when a lot of businesses are shutting down, social media marketing has helped millions of businesses stay afloat. On today’s date, social media needs no introduction. Over the years, marketers have leveraged the social media platforms to connect with their target audience, build the brand, improve sales, and of course, drive website traffic. Now that a majority of the population is staying indoors, social media marketing has become the most effective tool to engage with the audience. However, conducting a successful social media marketing campaign is not as easy as it seems. In fact, there are very few social media marketing campaigns that have left a significant impact on the audience. If you are planning to leverage social media marketing to get your business on track, perhaps you should take inspiration from some of the best social media marketing examples of recent times.