When designing a website for your business, the homepage is one part that you have to get right. It’s the very first thing that people will see when they visit your website—and, as they say, first impressions are everything. You want to create a homepage that’s visually appealing, easy to use, and fuels conversions.
Keep in mind that when people are browsing the web, they typically don’t look at a website for long. If the website won’t load or looks unprofessional, most people will immediately navigate away from it and go to a competitor. On the other hand, if your homepage draws a visitor in and immediately provides them with value, you may earn yourself a customer.
To help you build the perfect website for your business and strengthen your online presence, we’ve put together this list of 10 important things to showcase on your homepage.
Putting together a great website for your business is the first step in any effective digital marketing strategy. If you want to optimize your website, it may be a good idea to use web analytics to measure its real-world effectiveness. Keep track of your web data, regularly maintain your website, and implement some of the above homepage features to achieve your business goals!
About the Author:
Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips. Matt is passionate about marketing and business strategy and enjoys the San Diego life, traveling, and music.