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11 Types of Digital Marketing and How to Use Them

11 Types of Digital Marketing and How to Use Them
Subhashni Sagar Subhashni Sagar
Digital Marketing
March 17, 2021
Every business has incorporated digital marketing as the most reliable tool in order to promote the business. There are different types of digital marketing that you can incorporate depending upon the type of business you are running. Here we shall discuss different types of digital marketing that are commonly implemented in different ventures.

Content Marketing:

Content marketing deals with the development and dissemination of content across various platforms. Content includes text along with photos, videos and other multimedia stuff. This content serves as a medium of communication between the business and the consumer. There are different models of business that deals with content marketing differently. In business to consumer (B2C), content involves social media posts, blogs and videos. While business to business (B2B) deals with the documentation including reports, webinars and educational videos.

Search Engine Marketing:

Search engine marketing deals with the ranking of the website. This marketing is usually employed to get your website on top of the search results on the search engine. There are certain keywords that are set according to the preference or tendency of people that they used to type on the search bar. This group of words can be the name of your brand, product, service or set of phrases related to your product.

Pay Per Click:

Pay per click is also called paid search advertising. There is not much difference in the search results as it also appears on the top but there is an addition of one word called Ad that speaks for there is paid search advertising that is employed. If you want to buy the top position on a search engine, it is recommended to auction through keywords, geographical location and demographics. Paid search advertising works mostly for eCommerce businesses and also for local businesses.

Display Advertising:

Display advertising deals with the banners with a difference that it is done online unlike traditional marketing using banners. In online display advertising, you pitch to specific publications based on your audience. It is recommended to approach the publications that are widely read by your audience. Nowadays programmatic advertising work hand in hand with display advertising. In programmatic advertising, the ads are booked after thorough analysis. Once the analysis is done, ads are optimized automatically using algorithms. Retargeting also comes under programmatic advertising that is most common nowadays. It is the same as when you see your favourite product on the website, then that product comes on every other site that you visit. In this way, your preference is assessed through programmatic advertising.

Mobile Marketing:

Mobile marketing is a vast field where everything comes from. The only difference is the transformation of the desktop into a small mobile screen. Mobile marketing involves the usage of social media apps, product-specific apps and sending messages related to the product. Mobile marketing is the widely used medium as nowadays everyone spends most of their time using a cell phone.

Social Media Marketing:

Social media marketing is one of the best ways to engage the audience. It has brought an entirely new dimension to the marketing world. In fact, social media marketing has transformed the dimensions of digital marketing in an amazing way. Other digital marketing methods involve broadcasting a message to the audience. It does not follow up. Contrary to it, social media is the platform where you cannot just broadcast your message but get instant feedback from the audience by interacting with them. It is recommended to must bring your business on all the social media channels in order to reach a wider audience. These social media platforms include Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Pinterest. Also, some of the social media channels provide the option of ads through which you can promote your brand, product or service.

Email Marketing:

Email marketing may seem a bit outdated thing in this digital world where everything is done instantly but it is still the most reliable tool to engage the audience. Email marketing is usually employed by eCommerce businesses and retailers in order to promote seasonal products, sales and discounts. An email newsletter is the most effective way to cater to the audience where you share the prospects of your business beyond the purpose of sale.

Influencer Marketing:

Influencers are the personalities having a number of followers on different social media platforms. Often businesses collaborate with social media figures, influencers, celebrities having a considerable number of following. They are the people to whom people look up to. So when such influencers promote the product, followers get attracted to the product instantly. So it is one of the effective ways to promote your business but for employing influencer marketing, it is recommended to build the credibility of your product so that influencers get easily convinced to promote and share your brand with their followers. You can collaborate with influencers even if the model of your business is B2B. It just involves the identification of specific leaders and experts.

Affiliate Marketing:

Affiliate marketing is simply outsourcing your product or service to a third promote for the promotion of the product in exchange for a commission. Ecommerce sites and bloggers employ affiliate marketing the most. In affiliate marketing, an affiliate promotes the product, brand or service on a certain website and when visitors click the product and buy, the commission is generated for the affiliate.

Video Marketing:

Video is one of the effective ways to engage the audience in a long run. It is often observed that videos leave a lasting impact on the memory of the viewer. It is recommended to incorporate video marketing in your business in the form of a short video clip that can be entertaining or educational. It is not necessary that you put a TV ad online. Create video content based on the vision of your business that hits the audience.

Audio Marketing:

Radio has been one of the most fascinating and entertaining sources of entertainment and education for over a period of decades. Though radio was replaced by television it has regained its place because of the internet radio. It is recommended to advertise your brand on the radio as many people listen to the radio especially on weekends. If you are running a medical company, you can describe how to outsource medical billing services. About the Author:  Arslan Haider is the author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO Services). Apart from that, he loves to post blogs with valuable content.
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