1) Use Audio Visual Medium To Its Fullest:
The major benefit of social media marketing is that it is a rich medium, hence you can use audio as well as visual methods to convey your message. As the attention span of the audience today varies to be very low, audio-visual media will help in spreading your message more effectively as it will catch hold of the audience’s attention very fast. You should incorporate trendy and catchy images for your posts. Another point to keep in mind that while the photo can be very impressive but it should convey the message you want and also have a good caption to go along with it. Many times adding audio and videos also works very effectively as it is more likely to hold the audience longer and make them want to explore more about your page and website.