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101 Digital Marketing & E-Commerce Facts in India in 2016

101 Digital Marketing & E-Commerce Facts in India in 2016
We know, no marketer on earth can be so ignorant that he/ she have no plans of getting on to the digital marketing bandwagon if they have not yet! But the idea is there are a majority of marketers who in spite of being aware with the significance of digital marketing in the digital era of today are still planning! Alright! Not a problem! The sooner you realize the better it is! However, the later you act the worst it is at the same time! Planning is good but its high-time you implement those otherwise will lag far behind of the competition and forget about beating the competition meeting it would be a dream! I don’t want to repeat the same thing that you will come across on every website that talks about digital marketing I mean the same old thing that only getting a website and cramming a bunch of keywords on it will not get your phone or email inboxes flocked with queries & leads. As things are evolving faster than you think with the evolution of Search, Video, Social Media and of course mobile marketing, you need to understand that you have to match your pace with the technology in any which way and identify how the consumers are communicating, purchasing, interacting and locating things when they want or need. Now, even when you plan you need a full-fledged data back-up for the successful implementation of your plans! This is why we have piled up all the relevant facts & stats related to digital marketing and have come up with this article. So, look at the complete data that’s given below and turn the moolahs that you have spent on digital marketing into a unique business success.


eCommerce@India Statistics:

  • India’s e-commerce market was worth about USD 3.8 billion in 2009, it went up to USD 17 billion in 2014 and to USD 23 billion in 2015 and is expected to touch whopping USD 38 billion mark by 2016. (Assocham)
  • India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world. (ASSOCHAM-Forrester)
  • India’s e-commerce market expected to cross Rs 2 lakh crore in 2016. (IAMAI)
  • The number of digital buyers in India alone is expected to reach 41 million by 2016, representing some 27 percent of the total number of internet users in the country. (Statista)
  • India’s e-commerce industry likely to touch $38 billion mark in 2016. (Assocham)
  • Interestingly, about 75% of online users are in the age group of 15-34 years since India is one of the youngest demography globally. (Assocham)

Search & SEO Statistics:

  • 72% of marketers worldwide said relevant content creation was the most effective SEO tactic according in a June 2015 report from Ascend2. (Source: MarketingProfs); in the same Ascend2 report 48% of respondents identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website updates. (Source: MarketingProfs)
  • The average word count on pages in the top 10 search results has increased by around a quarter – rising from 975 in 2014 to 1,285 words in 2015. (Source: SearchMetrics)
  • Google gets over 100 billion searches a month worldwide. (Source: Mashable)
  • As of May 2015 more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Source: Google)
  • In November 2015, Google’s Desktop market share was 64%, compared with 21% for Microsoft and 12.5% for Yahoo. (Source: Comscore)
  • Google had 94% of the worldwide mobile (smartphone and tablet) search market share in December 2015. (Source: NetMarketshare)
  • June 2015 research of marketers by Ascend2 showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (Source: eMarketer)
  • 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. (Source: Google)
  • 71% of B2B researchers start their research with a generic search. (Source: Google)
  • The average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. (Source: Microsoft)
  • 72% of consumers who did a local search visited a store within 5 miles. (Source: Wordstream)
  • 43% of consumers do online research while in the store. (Source: Wordstream)
  • 1 in 3 smartphone searches were made right before a store visit. (Source: Google)
  • 4 in 5 consumers conduct local searches on search engines – 88% on smartphones, 84% on computer/tablet. (Source: Google)
  • 50% of consumers visit a store within a day of their local search on a smartphone; 34% of consumers visit a store within a day of their local search on a computer or tablet. (Source: Google)
  • 77% of mobile searches are made where a desktop PC is available. (Source: Google & Nielsen)
  • 52% of mobile users consider the physical address to be the most important piece of information on a local business website and 47% said that map/driving directions are most important. 44% say opening hours are most important & 37% say a phone number according to May 2015 Survey by BrightLocal. (Source: BrightLocal)
  • 48% Identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website update. (Source: MarketingProfs)
  • Changing search algorithms (40%) and budget constraints (38%) are considered the most challenging obstacles to SEO success. (Source: Marketing Charts)
  • More than 7 in 10 respondents feel that their SEO effectiveness is improving either significantly (15%) or modestly (56%). (Source: Marketing Charts)
  • On average, B2B influencers do 12 searches prior to visiting a specific brand’s site. (Source: Google)
  • Those involved in the B2B buying process are already 57% of the way down the path to a decision before they’ll actually perform an action on your site. (Source: Google)
  • 90% of B2B researchers who are online use search specifically to research business purchases; 49% of B2B researchers who use their mobile devices for product research do so while at work. (Source: Google)

Social Media Statistics:

  • Young adults (ages 18 to 29) are the most likely to use social media with 90% using one or more platforms. (Source: Pew Research)
  • In a January 2015 study by Social Media Examiner, just over 4 in 10 small and medium-sized business (SMB) marketers worldwide said they were able to measure the ROI of their social media activities. (Source: eMarketer)
  • In the April 2015 survey by Manta of small business owners the respondents were most likely to see a return of less than $100 per month from social media marketing. Just 13.5% generated monthly social media ROI of more than $1,000. (Source: eMarketer)
  • In Spring 2015 the top social media channels used by small businesses were Facebook (41%), LinkedIn (17%), Google+ (13%) and Twitter (12%) according to Ebiquity. (Source: eMarketer)
  • Thrive Analytics found in January 2015 that many SMBs (small and medium-sized businesses) just don’t have the resources to keep up with social media. (Source: eMarketer)
  • Fully 55% of small businesses updated social media business content monthly or less frequently, while just 15% did so daily and 30% weekly. This likely means the social followers theses small businesses have—who often demand real-time, or close to real-time, info—are seeing out-of-date content. (Source: eMarketer)
  • Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less. (Source: Pew Research)
  • Facebook reports 45+ million small and medium businesses using Facebook Pages as of Q3 2015. (Source: TechCrunch)
  • Facebook had 1.01 billion daily users worldwide as of Q3 2015; Facebook has 1.55 billion monthly users worldwide as of Q3 2015. (Source: TechCrunch)
  • 72% of adult Internet users are on Facebook as of August 2015. (Source: Pew Research)
  • Facebook continues to have the most engaged users. 70% log on daily, including 43% who do so several times a day as of August 2015. (Source: Pew Research)
  • Facebook reported 894 million Mobile Daily Active Users (DAUs) on average for September 2015, an increase of 27% year-over-year. (Source: Facebook Reports Q3 2015)
  • Within the overall Facebook family there are 900 million WhatsApp users, 700 million Facebook Messenger users, and over 400 million Instagram users as of Q3 2015. (Source: TechCrunch)
  • There are 925+ million people using Facebook Groups as of Q3 2015. (Source: TechCrunch)
  • Twitter has 320 million monthly active users as of September 2015. (Source: Twitter)
  • 80% of active users access Twitter via mobile devices as of September 2015. (Source: Twitter)
  • 38% of those on Twitter use the site daily as of August 2015. (Source: Pew Research)
  • There were 400 million registered users on LinkedIn as of December 2015. (Source: LinkedIn)
  • 25% of adult Internet users are on LinkedIn as of August 2015. (Source: Pew Research)
  • Pinterest has over 100 million monthly active users (MAUs) as of September 2015. (Source: VentureBeat)
  • 31% of adult Internet users are on Pinterest as of August 2015. (Source: Pew Research)
  • Mobile ads now makes up a very significant 78% of Facebook’s advertising revenue, up from 76% in Q2. (Source: TechCrunch)
  • In Q3 2015, 727 million of Facebook’s 1.55 billion Million active users were mobile-only, equivalent to 47% of users who have never interacted with Facebook on a desktop computer. (Source: eMarketer)
  • In Q3 2015, 78% of Facebook’s $4.3 billion in advertising revenue worldwide came from ads on mobile devices. (eMarketer)
  • The most popular social media platform among B2C businesses is Facebook, with 94% of respondents reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (Source: Content Marketing Institute)
  • 66% of B2C marketers say Facebook is their most effective social platform; this is followed by YouTube (53%), Twitter (50%) and Instagram (42%). (Source: Content Marketing Institute)

Email Marketing Statistics:

  •  The forecasted number of e-mail users worldwide by 2016: 2.76 billion. (Source: Statista)
  • Gmail has over 900 million active users as of May 2015. (Source: TechCrunch)
  • 75% of Gmail users open their email on a mobile device as of May 2015. (Source: TechCrunch)
  • In the Email Marketing Industry Census 2015, eConsultancy & Adestra found that among digital marketers 79% ranked ROI from email “good” or “excellent”, 76% ranked ROI from SEO “good” or “excellent”, and 35% ranked ROI from social media as “good” or “excellent”. (Source: Movable Ink)
  • The open rate for e-mails with a personalized message was 17.6%, as compared to 11.4% without any personalization. (Source: Statista)
  • Email marketing was the biggest marketing channel on Black Friday 2015, driving 25.1% of all transactions, according to Custora. Beyond email 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. (Source: Custora)
  • 72% of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents. (Source: Marketing Sherpa)
  • A survey by Bizrate Insights found that 23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale. (Source: E-Consultancy)
  • Based on Q3 2015 data from SaleCycle, when retailers send email notifications about abandoned carts, the emails have a healthy 40.5% open rate. (Source: eMarketer)
  • 86% of consumers said they would like to receive promotional e-mails from companies they do business with at least monthly, and 15% like to get them daily. (Source: Statista)
  • Separate research from Experian Marketing Services is in line with the Yesmail study. According to the Q2 2015 data, 48% of all emails sent by Experian clients were opened on desktop devices and 40% of emails were opened on mobile phones and ereaders. Some 12% were opened on tablets. (Source: eMarketer)
  • Email marketing was rated effective by more agency marketers than any other channel with 79% of agencies stating that email provides excellent or good ROI, according to an Econsultancy study in February 2015. (Source: eMarketer)
  • Among client-side marketers, organic search was rated higher, but email was still the No. 2 channel, with 66% support. (Source: eMarketer)
  • A January 2015 survey by Demand Metric and the Direct Marketing Association (DMA) found higher ratings for email’s ROI than for any other channel or format studied. (Source: eMarketer)

Content Marketing Statistics:

  • A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content (Source: Moz)
  • 86% of B2B marketers and 77% of B2C marketers use content marketing. (Source: Content Marketing Institute)
  • In a September 2015 study by the Content Marketing Institute (CMI) and MarketingProfs, 76% of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015. (Source: eMarketer)
  • 45% of marketers say blogging is their #1 most important content strategy; 69% of marketers say they plan to increase their use of blogging this year. (Source: Social Media Examiner)
  • 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source: Content Marketing Institute)
  • 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source: Content Marketing Institute)
  • In a July 2015 Ascend2 study of B2B marketing professionals, 43% of respondents asserted that content marketing was one of the most effective tactics for lead generation. (Source: eMarketer).
  • 60% of B2B marketers report that their top challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge. (Source: Content Marketing Institute)
  • 88% of B2B companies report using content marketing, with 76% saying they will produce more content in 2016. (Source: Content Marketing Institute)
  • 60% of B2B companies say the biggest challenge in creating new assets is producing engaging content. (Source: Content Marketing Institute)
  • 85% of B2B companies say lead generation is the most important goal for content marketing, with 31% saying lead quality is the most important metric to study. (Source: Content Marketing Institute)
  • Compared to 2015, 77% of B2C marketers say they will produce more content in 2016. Only 2% will produce less. (Source: Content Marketing Institute)
  • The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). (Source: Content Marketing Institute)
  • The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%). (Source: Content Marketing Institute)

Mobile Marketing Statistics:

  • 57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience. (Source: Google)
  • 25% of all websites globally use WordPress as their development platform as of November 2015 (Source: W3Techs)
  • Among the group of SMBs (small and medium size businesses) that had or planned to create a website, just 33% had a mobile-optimized site in September 2015. (Source: eMarketer)
  • Of the small businesses with websites 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer. (Source: eMarketer)
  • In the May 2015 survey from BrightLocal 61% of consumers said that they are more likely to contact a local business if they have a mobile optimized site. (Source: BrightLocal)
  • Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores. (VentureBeat)
  • There are 7.1 billion mobile subscribers globally as of November 2015. (Source: TechCrunch)
  • More than 95% of the world’s population is now within reach of a mobile network signal. (Source: TechCrunch)
  • 50% of adults shop on smartphones while browsing a store. (Source: VentureBeat)
  • 38% of mobile users search at least one time per month for a local business. (Source: BrightLocal)
  • As of November 2015 Apple had a 43.1% share of Smartphone subscribers and Samsung had 28% of subscribers. LG was in third place with 9.6% of Smartphone subscribers. (Source: comScore)
  • There are now over 727 million mobile-only Facebook users. (Source: TechCrunch)

Google Adwords Statistics:

  • The average click-through rate (CTR) in Adwords across all indutries is 1.91% on the search network and 0.35% on the display network. (WordStream)
  • The average cost per click (CPC) in Adwords across all industries is $2.32 on the search network and $0.58 on the display network. (WordStream)
  • The average conversion rate in Adwords across all industried is 2.70% on the search network and 0.89% on the display network. (WordStream)
  • The average cost per action (CPA) in Adwors across all industries is $59.18 on the search network and $60.76 on the display network. (WordStream)
  • In 2015, Google’s ad revenue amounted to almost 67.39 billion US dollars.(Statista)
  • The most expensive keyword in Google Adwords is ‘Insurance’ valued at $54.91/ CPC. (Statista)


Relevant information will help you take the right decisions. With the facts & stats related to various digital marketing tactics in 2016, all you need to do is figure out the numbers that are of great use to your business and dig in. These were just a gist of the all-so-vast digital marketing world and that there are other various metrics & statistics beyond the list we have presented you in this article. So, if you have some of those useful statistics or resources related to the digital world, please do share in comments and let’s benefit each other.
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