12 App Marketing Rules to Leverage Customer Outreach
- February 7, 2020
- Posted by: Manju Rai
- Category: Business & Digital Marketing Tips
Today technology has gone onto spreading its wings far and wide making life considerably easy for people all over the world in comparison to the way they led their lives in the past.
One major technological innovation to have significantly aided in this process is undoubtedly mobile apps.
Here’s a quick intro into the world of mobile apps for you.
Welcome to the World of Mobile Apps
With the help of this unique yet assistive solution, you can get assistance to almost all your daily tasks that include grocery shopping, food delivery, water delivery and surprisingly now even beauty, car wash, and other major services to name a few.
Thanks to the overall usefulness of this solution businesses have been successful in increasing their customer base first and second maximize their profits as well as revenues to the greatest level possible.
So what makes mobile apps so popular on the first hand? Here are some inherent qualities of this solution which makes it so captivating and enthralling on a whole.
Alluring Nature of Mobile Apps
- Organized in nature thereby making it a smooth process for the customers to find quick help in relation to the services they wish to receive
- Ease to select the person the customer wishes to receive service from thereby ensuring quality services for them at all times
- Ensures greater customer outreach for businesses. This is mostly because applications help build an online presence for the business and second close to seventy percent of people all over the world operate their daily life through the presence of this helpful solution.
So all in all through all these factors it becomes clear thus, mobile apps are a very useful solution for the customers and the business at large.
Also, it would not be wrong to state that it is also a very significant solution for those offering services or deliveries. This is because the solution helps them manage their daily organizational tasks efficiently as well as a smooth manner and also keep a record of the services and the earnings respectively.
Therefore, if you are a newbie at this game, it is important you incorporate an app for your customers.
This will first and foremost streamline the way you deliver services, second build a brand for yourself, and finally will help you make considerable revenue along the way.
So if you want to build an app make sure you have the right features present and inherent in them and then you identify the best platform that can gain more customers. This will really help you increase this in a great manner and earn a respectable profit at the same time.
At the same time, it is also important you follow some important strategies and rules when you market your apps so that you can successfully build an online presence for your industry on a whole.
12 Strategies to Successful App Marketing
Market Research is Key
Research, research, and research! This is very important when you are launching your solution.
It is important you know your audience well before introducing them to your business because let’s face it if they don’t find your services relevant why should they use it actually.
So make sure to do research of the people, their needs, etc. and thereafter launch your app.
Study Your Competitors Well
It is obviously very blissful to think you will be successful but overconfidence obviously doesn’t help, right?
So make sure when you are introducing your solution, actually before you introduce it do a thorough study on your competitors and see how they have worked and delivered services.
In short, find what worked for them and what did not. This will go on to support you significantly build an app that is relevant, useful as well as unique in comparison to the one built by your predecessor.
Market Wisely But Market for Sure
Before launching your solution make sure you market your app so that people can gain an insight into you even before the introduction.
You may be thinking how? Don’t worry, we won’t keep you thinking. You can do this task through videos, running polls on social media by asking some really interactive questions like what your customers may wish in an app, and so on and so forth. Believe us this is truly going to help you gain customers in a matter of minutes or even seconds.
SEO is Key
Once you launch your app make sure to do healthy SEO so that when customers need a service you are the first one to their need.
How you can do this? You can actually successfully perform this task by proper keyword incorporation, tags, videos, and so on and so forth.
Understand the Influence of Influencers
Remember, influencers can actually play a key role in making you or breaking you.
So make sure you have people who are relevant to the services your business offers thereby assisting you in the way provide content related to your app which may include blogs, reviews, and so on and so forth.
This will actually act as a great boost in marketing your app among prospective customers in the best possible manner.
Keep Your Business Social
Understand one thing today everything you do is social so in short, if the services your business provides through a mobile app has a social presence you can be assured to maximize the number of customers in a fast manner as people today are available mostly on social media in comparison to being found in reality (metaphorically speaking).
Constructive Criticism is Key to Successful Business
A very old quote goes, ‘Constructive Criticism Fosters Genuine Services’ and so true this quote is true.
Think about it, if your business is not receiving reviews, feedbacks, etc why would people want your services after all? So make sure during the process of app marketing you also include the reviews.
This will go on to build a good name for your business among customers and maximize the outreach as well at the same time.
Please Optimize Your App for Different Platforms
Make sure to optimize your app for different platforms like android, iOS, and web respectively.
You can do so utilizing keywords that are revolving around your application or performing search ads so that you increase the number of downloads to a great extent along with improving the visibility of your app among the prospective customers.
Analyze Your Results
Analysis of your progress will help you to a great extent in two ways. First, identify your progress and second know ways to improve your current services.
So, when you perform the task of app marketing when your app gets launched to make sure to keep a record of your progress. This can be done through tools like analytics in your app.
Create Email Campaigns
Email, though a very old tool of communication is an effective way to gain customer outreach for business.
According to research approximately forty percent of sales get driven for business mostly through the form of email marketing. So when you are marketing your app, in other words advertising it and introducing it to the world, try sending emails to people relevant to your business.
This may include your old and new clients, friends, family, etc. This will go on to help you create a huge customer base slowly but for sure.
Release Teasers to Attract Customers
Try imagining you are watching a show on TV and teasers of a new movie or show pop up, it suddenly goes on to captivate and enthrall you and your imagination, right?
So in a business setting as well you need to attract customers to drive sales and profits. As mentioned earlier mobile apps are keys to the same.
So when you decide to introduce your mobile app actually before you do so try releasing teasers related to the same.
You can do so through videos, ads on social media, posts and so on and so forth. This will surely captivate and intrigue your customers thereby bringing them binging towards your solution for a considerably long duration of time.
Blog about Your App
Blogging today is a very rewarding profession indeed.
It actually increases the visibility of your business to a great level. So when you decide that yes you want an app, try blogging about it.
This will actually go on to increase your online visibility and attract new customers. You can create guest posts, social media blogs and so on and so forth. Trust us this is surely going to accelerate the drive of customers on a whole towards your solution.
Through the points given above it becomes clear thus app marketing is a very effective tool to accelerate the customer outreach towards your solution altogether. So, make sure to follow these strategies and techniques while marketing your app to see a transformation in the way you build your audience base and revenues at the same time.
Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.