According to leading experts, it is important that brands try to reach out to their target audiences in innovative ways. This means that brands should look at platforms like WhatsApp, WeChat, and Messenger Marketing. Results have shown that WeChat marketing with Brew Interactive, a leading agency specializing in WhatsApp and WeChat, has allowed brands to contact and reach out to their target audiences effectively. Digital marketing has come at a time when technology is growing at a rapid rate. With the emergence of the internet across the world, coupled with the fact that it is very easy to access the web, digital marketing has thrived and will continue to do so. The fact that it is very easy to order a product online and get it delivered to your doorstep has created an incentive in the minds of people. The ease of doing transactions has increased the demand for products, and unless you make terrible mistakes, you should make good profits from digital marketing. Almost anything can be bought online now. Brand companies like Apple, Microsoft, Google, Tesla, Twitter, etc. have marketed their products digitally. Digital marketing incorporates Search engine optimization (SEO), which is the process of massively increasing the website traffic generated by increasing the visibility of a website to users of a web search engine. It also uses search engine marketing, content creation, influencer marketing, ads, social media marketing, etc. Digital marketing is not limited to the use of the internet alone; marketers can still target their audience using SMS and MMS, television advertising, radio jingles, and public address systems. What makes digital marketing unique is that it gives you control of your business and allows you to market to your target audience. You can market your business to a particular set of people who are more likely to purchase your products than just marketing to everyone. The effective use of social media has extended the features of digital marketing. It has made digital marketing more than just a platform for advertisement, but also a way of establishing a good business relationship through customer care services. Business relationships are very important to the growth of any business. Customers feel comfortable knowing that they matter and that their opinions count. This is why most applications leave room for feedback and reviews from customers. Application developers that incorporate customers’ demands into an update will get a lot of positive reviews. When users open the Google Play Store, for example, they automatically download the app with the highest ratings out of five stars. This shows that a good business relationship relies on how well consumers enjoy your product. As amazing as digital marketing is, it can break your business and send you packing if you’re not careful. Many businesses have folded because of the digital marketing mistakes they made. Several digital marketing mistakes can cause the downfall of a business, and explained below are 5 Digital Marketing Mistakes to Avoid at all costs.