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3 Ways to Increase E-Commerce Sales Conversions

3 Ways to Increase E-Commerce Sales Conversions
Subhashni Sagar Subhashni Sagar
Business & Digital Marketing Tips
September 9, 2020
If you are in the e-commerce industry, you know how important it is to generate customers. Then again, it’s how effective you are at converting your customers that indicate success. So, even if you generate a steady stream of high-quality leads, your efforts in getting these leads will be all for nought if they fail to produce a sale.  Turning leads into paying customers should be given extra attention if your main goal is to watch your revenue numbers rise. Sure enough, there are several strategies you can use to win the hearts and minds of your audience and push toward buying your product or choosing your services. Here are some of the best practical tips you can use to increase your e-commerce conversions:

Set a benchmark

Before you determine the strategies you want to use for increasing your sales conversions, it’s always important to set a target. For this, you may have to opt for an ideal conversion rate (the number of conversions divided by the number of total engagements). You can look between a 1% to 2% conversion rate which is a standard for many e-commerce businesses, but it won’t hurt to set your target above this range. This should help get you motivated in coming up with a strategy that will push you closer to your targets.

Set up a sales funnel the right way

Nurturing potential customers is crucial to your e-commerce business. Providing them with timely and relevant information can greatly improve your sales numbers since informed customers are very likely to take you up on an offer. Often, however, setting up your landing pages can be tricky, owing to the fact that many e-commerce business owners are at a loss when it comes to pitting Clickfunnels vs Leadpages.  There is a big difference between the two. You just need to remember that, in setting up your lead nurturing process, landing pages are what extract information from your prospects while your sales funnel maps out a customer’s journey from initial contact to conversion. The sooner you clear up this distinction, the better you can build a marketing campaign that attracts and converts the right people.

Use engaging content and page design

Content is essential as it provides the information your customers need to make informed decisions. That said, you need to make sure the content in your e-commerce website, social media pages, landing pages, and everything else is made exactly for the purpose of converting.  And since first impressions last, you need to optimize the appearance of your webpages, starting with the lead capture forms. Go for a simpler design that asks only for the most important information: name, email address, and contact number. The design should also be complemented by short, clear, and impactful headlines, calls-to-action, and descriptions. You don’t want to turn off your customers by being a little too wordy and unnecessarily sophisticated. If you want to close more sales for your e-commerce business, make sure you use the right techniques, deliver the best possible content, and keep potential and existing customers engaged.
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