E-A-T stands for Expertise, Authority, and Trustworthiness and is Google’s simple way of telling marketers what they can do to improve their rankings. By increasing these three things, websites can rank higher on Search Engine Results Pages (SERPs). Luckily, EAT is easy to accomplish using quality content. If you don’t have the time or money to spend on constantly generating content you can instead curate it yourself. Curating content is collecting engaging content related to your specific niche and industry and is targeted toward a specific audience. That content is then enhanced by adding your own expertise or your own spin on the content that’s already created. This delivers value to your target audience. Instead of simply reposting someone else’s words, businesses can interpret the content they’ve curated and offer more insight and make it more personalized for their audience. Benefits of content curation include building trust and credibility, increasing brand awareness, building brand loyalty, and keeping your Facebook content fresh.