In this article, We’ll talk about the 6 Ideas for Adding Video to Your Email Marketing Strategy. Email marketing is an incredibly lucrative channel, producing an impressive return on investment of up to 3800%. With that said, most consumers already receive numerous marketing emails every day, so brands need to do more than ever to differentiate their content from the competition. But what is the best way to stand out from the crowd? Well, although the video isn’t necessarily the best fit for every email, it can be a great way to spice up your marketing and get readers more interested in your messages. In this article, we’ll take a look at some of the most effective methods for adding engaging video content to your email marketing campaigns.