We can blame the data or the technology for the mistakes that we have been making otherwise if it was the data or technology things would have been similar for everyone. I mean every business! But why some of them soar high while some are doomed in darkness. Why for some emails are found to be the most classic way of communicating to the customer while others are found wasting time in creating world’s best emails that hardly yield any results though. There must be something we are missing out or maybe we have conducted the process in an absolutely wrong way. Emails are of course one of the most up-to-date and ground breaking technology for conveying your marketing message to your target audience, but spending all your time and money without a prudent approach will hardly make a difference even with this form of marketing. Your business may not even exhibit a marginal increase if you aren’t conducting it the right way! This is why in this article we have tried piling up the main areas that need your attention and can yield you some real awesome results while conducting email marketing.