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Get Favorite Influencers of users to market your brand
Influencers are someone who has specialized knowledge in a particular industry or a niche and has a large fan base. These can be bloggers, YouTube content creators, or even celebrities. Search for the influencers who match your brand in the industry you operate. If you found one, convince them to advertise for your brand in social media channels. For instance, you are probably aware of Gojek, an on-demand service app predominated in southeast Asia. They have their development team in India and are on the hunt in recruiting top-class engineer graduates. Recently, the company released a YouTube video featuring famous YouTube influencers to join the company brand.Posting cute memes & GIFs that lets user’s stop scrolling and smile
This probably would have happened if you log-in to your Facebook account and find yourself scrolling through hundreds of uninteresting posts till the end of the feed. You see so many redundant messages, quotes, and videos and it makes it difficult to stay longer on the platform. These days what catches immediate attention are the cute GIFs and memes that bring a smile to our face. Like this,UberEats know how users wait by the door for their orders.A picture’s worth a thousand words. 👯 #LetsEats https://t.co/tdnCwlolc2
— Uber Eats (@UberEats) February 21, 2020
How Work From Home scenarios are. Also, Netflix understood how Tuesday goes at work.Boss: Can everyone turn their Zoom camera on?
Me: pic.twitter.com/peqjgt3JE2 — Uber Eats (@UberEats) June 25, 2020

Give valuable content
One way to increase followers is to provide valuable content to the customers in helping to solve the problems they face. For instance, Upwork has posted a question on IG. The post was answered by customers of the platform sharing their tips and experiences. This helps new followers to understand how UpWork works and learn how to use them.
Customer reviews to create trust in your brand
The customer review is one of the important factors to create trust in your brand and increase followers. It helps people in understanding their brand value. It also shows how much the brand is willing to help their customers when things go wrong. The reviews are usually from Google, AppStore, PlayStore, or social media. An old-age review would be a clear description of how the brand product or service is and how the person felt in using it. Most brands post these reviews as a testimony either on the official website or on their official social media handle.