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9 Agile Practices Every Digital Marketing Team Should Adopt

9 Agile Practices Every Digital Marketing Team Should Adopt
Agility in the workplace has become critical due to the increasing pace of business, digital disruption, and, most recently, the pandemic. Companies that demonstrated a capability for rapid change, which is a distinguishing characteristic of agility, fared well. For those unfamiliar with the jargon, agile is a method for increasing team efficiency. Marketers are consistently among the most overworked employees in any organization, which likely contributes to their appeal. If you want to know the best agile practices that digital marketing teams should know, you can discover more here and learn how to apply agile to your team performance. Meanwhile, here are some tips to help you boost agility for your organization:

1. Acquire A Working Knowledge of Agile Basics

The first step toward implementing an agile approach is familiarizing your marketing staff with its fundamentals. It’s vital for you and your coworkers to understand how agility works and the basic concepts that support it. Additionally, it’s crucial to have an open communication channel with your team members regarding agile marketing objectives. You must establish and explain your expectations clearly, as well as ensure that each member of your team is prepared to adapt to a new style of working that takes more effort and collaboration.

2. Form A Group of Qualified Individuals

Because no team is ‘one-size-fits-all,’ the team’s membership should be defined by the desired outcome. For example, an agile software team aims to generate higher-quality software faster. To accomplish this, they must address the barriers that prohibit software from being deployed as rapidly as desired, implying the team cannot be composed entirely of engineers but include a variety of professionals. The team may include a user experience or user interface designer, a tester or quality assurance engineer, a product owner, and potentially a business analyst or full-stack developer. If your product is data-driven, you may require the assistance of a data engineer, data analyst, or data scientist. Additionally, security should be considered heavily as well.

3. Put Effort into Training

While the concept may appear to be straightforward, its components are quite complex. Without agile training, organizations arm their troops with nothing more than butter knives. This issue can be resolved in one of two ways: through training or practice. Send key team members away for proper agile training to return and apply their newfound knowledge to the team’s operations. Additionally, begin small by doing a few simple chores to get expertise.  Conduct a post-mortem after each to determine what went well and what did not. Consider employing an agile consultant to assist you and your team in navigating the development process’s early stages.

4. Check Your Achievements

To begin using the technique, you’ll need to complete a trial period and a few test projects to determine which method works best for you and your team. As a result, it’s vital to monitor progress and identify impediments, accomplishments, bottlenecks, and inefficiencies. Each project will aid you in ironing out wrinkles in your design processes and moving you closer to your desired level of productivity. Additionally, you should be involved in initiatives to provide direction, support, and perspective to project sponsors, small company owners, and others.

5. Apply Face-to-Face Conversation

Agile team members prefer face-to-face contact when debating a point of contention with a coworker or reporting on the day’s successes during a daily meeting. When data is lost due to an overflowing inbox or voice message queue, progress is slowed or halted. Daily sessions allow the entire team to get together and discuss any concerns that might be causing delays.  This brief in-person meeting requires attendance and candor. Recognizing an issue and enlisting trusted peers to assist in resolving it can be challenging in certain professions. Face-to-face communication establishes channels and fosters trust, both of which contribute to the long-term survival of the process. Global teams encounter numerous problems, including geographical isolation of workgroups or individuals and time zone differences that limit team members’ availability. Using videoconferencing services, mobile FaceTime devices, or cloud-based collaboration tools to create a virtual room could be a feasible substitute for in-person conversations. Alternatives such as conference calls, phone/VOIP discussions, and group text messaging are frequently insufficient.

6. Perform Regular Tests and Experiments

Experimentation is required in marketing to identify the most effective technique for your campaigns. Additionally, the agile approach places a premium on experimenting throughout the project development process to arrive at the optimal solution. When these two components are merged, the demand for experimentation increases significantly.
These tests enable you to compare the efficacy of various concepts and strategies. However, it’s crucial to emphasize that examinations are rigorously prepared to avoid confusion and time wastage. It is a good idea to contact an Ivory Research specialist for expert assistance.

7. Interaction and Feedback Are Necessary

Interaction between agile team members is critical because it facilitates information flow and fosters constructive criticism. Agile marketing is most effective when both colleagues and the campaign’s target clientele provide regular input. Feedback can be used to determine a strategy’s efficacy. Additionally, peer criticism enables you to identify problems in a marketing strategy. Team members may also submit remedies to issues during the feedback session.

8. Pay Attention to Flow

The team may analyze the project’s overall status and establish the rate at which work items should be processed by measuring the flow of work items. The team has a better knowledge of the delivery’s speed and smoothness due to this flow. A good flow shows a predictable and consistent work system, whereas a bad flow shows an unpredictable and inconsistent work system. Visualizing workflows as boards or cards representing the status of individual activities is a fundamental approach to manage operations and spot bottlenecks. For the most part, these boards allow you to visualize your progress by dragging and dropping tasks between panes.

9. Don’t Forget Restrictions

Fixed constraints on work in progress reduce the overall number of cards displayed in the active pane, making it easier for the team to comprehend the tasks that must be performed within a particular time frame. When incomplete work is eliminated, there is minimal need to re-prioritize jobs as frequently, and bottlenecks can be detected more efficiently.


Even if you can speak and understand agile project management’s language, you’ll need to put in a lot of work to live the talk. Agile marketing is adaptive, iterative, and adaptable, as opposed to predictive, sequential, and inflexible marketing. The practices listed above can help your digital marketing team advance further and make successful marketing strategies.
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