Digital marketing is a competitive industry. Corporate jobs in the business are hard to find and even harder to secure — especially for freelance professionals. An ideal candidate for freelance digital marketing jobs must be skilled in customer engagement, brand communication, and digital tools, especially Google Analytics. Your resume must reflect these skills for you to stand out as a freelance digital marketer. Thankfully, we prepared just the right guide for you — from resume summary writing tips to effective designs to use. Learn everything you need to do to create your own freelance digital marketing resume below.
But first, what is digital marketing?
Also called online marketing, digital marketing is a branch of marketing that uses the internet and online-based digital technologies like computers or smartphones. It includes social media, email, and web advertising.With this, freelance digital marketers are self-employed professionals that help companies promote their brand. They also aid a company in enhancing its marketing strategy to produce creative marketing campaigns. All these lead to brand recognition, customer satisfaction, and sales increase.
Undoubtedly, the digital marketing industry is a tall wall to climb. But there are creative ways to prove you’re the best hire. Here’s a step-by-step guide.
1. Choose a format that fits your career history
Your resume format should best showcase your skills and qualifications. It must be brief and concise but equally powerful so that it catches the eye of recruiters.If you’ve been focused as a freelance digital marketer since college, consider using the chronological resume format. It will help enhance your expertise as it lists your career trajectory in reverse-chronological order, with your latest job on top followed by the ones before that.Moreover, a functional resume format will highlight your skills more than your industry-specific experiences. Pick this format if you want the recruiters to recognize you for your skills rather than your professional experience.If you want the recruiters to notice both your skills and experiences, pick the combination resume format. This resume layout has a mix of the chronological resume and functional resume formats — perfect for mid-level applicants.
2. Design an attention-grabbing header
Recruiters typically look at your resume header first. So, this must look and feel like you belong in the field. Write and design your name and position well so that it gets the best attention. Play with the fonts and colors to attract the recruiter’s eyes. Don’t forget to include your contact information like phone number, email address, and LinkedIn profile. Since resumes are now sent via email, it’s better to add clickable links in your header.
3. Describe your work experiences
Recruiters will not be impressed with your qualifications if you simply mention them. Therefore, when writing your work experiences, give them a perfect description of how you aced it by demonstrating the results.For example, instead of plainly saying:“Responsible for managing a team for the launching of XYZ Company’s website.”Say it like this:“Led XYZ Company’s graphic design, marketing, and web development team to launch a smooth and sleek dot-com.”Work experiences that show a quantifiable result is also a great strategy to give recruiters a clear visual.For this part, you could turn this statement:“Made a social media strategy to boost XYZ Company’s page visits.”Into this:“Designed an organic social media strategy for XYZ Company which boosted page visits by 89% in three months while increasing total sales by 57%.”
4. Highlight your best skills
When writing your skills section, write both your hard and soft skills. Hard skills are the qualifications that make you the best match for the position. They are usually industry-specific and learned through practice or education. Meanwhile, soft skills are a cluster of personality traits that describe your work value as an employee.For your hard skills, write digital marketing-related tools you’re savvy with, like Adobe Creative Cloud, MailChimp, Google Analytics, WordPress, or Moz. As for your soft skills, write Communication, Writing, Organization, Strategic Planning, or Creativity.
5. List your educational background and credentials briefly
Here, list your highest academic level, your graduation year, and the school you graduated from. If you attain Latin honors, this section is the best place to show it off. Graduate studies or special courses will also be valuable in this section. Write it like you would with your academic history.
6. Proofread everything!
When you’ve completed all the information above, proofread your resume. Check for any misspellings or incorrect grammar. Ask a friend or family member to foolproof your resume for you or use digital writing assistance tools like Grammarly or Hemingway App.
7. Design it well
The hiring team typically uses an Applicant Tracking System (ATS) to streamline its hiring process. If they did, resumes still need to get through this initial test pre-arranged by HR. So, unnecessary designs and unique, superfluous words will not be as necessary on a resume. However, with freelance applicants, HRs usually do the initial screening themselves. They do this to pick the best hire. Hence, choose the best design elements that match the company and fit your character.
And you’re done!
Writing a winning resume that grabs attention and entices recruiters to call you for an interview can be pretty overwhelming. The best guide for doing a flawless resume would be this: be authentic and master the art of trumpeting your skills and accomplishments. Good luck!