SEO is vital. In a modern digital age where consumers turn to Google first when looking for anything from hair products to business consultants, it is the number one way to bring new customers to your door, make more sales and build your customer base.
And, in a hyper-competitive landscape where search engines are constantly evolving, knowing the latest trends is vital to stay ahead of your competition.
Moreover, it’s significant to keep yourself updated in career terms as well. To get a job in SEO as a fresher it’s essential to be aware of the latest techniques in the SEO town.
SEO is a central part of digital marketing and should be seen as an essential on-going process for all businesses as trends and contexts change continuously.
With that in mind, here are the key SEO trends we can expect to see in 2020, and how you can rank your site this coming year.
This comes on top of Google’s announcement earlier in 2019 that it is now scanning audio content for search results.
This led to businesses and publications optimizing their audio content such as podcasts to improve their rankings. In 2020, it looks like we will see the same for visual content.
Featured snippets are already being used heavily by Google, enjoying prime position above the top-ranking organic result. Figures show the more than half of Google clicks are from featured snippets – so this is something businesses can’t afford to ignore.
This means that the search engine is now primarily using the mobile versions of pages for indexing and ranking.
For businesses, this means that if they have not already optimized their pages for mobile, in 2020 they will be hit by lower rankings for both mobile and desktop search results.
When are building a website it’s imperative that it is optimized for mobile devices, and you should also make sure that your existing site is as well.