What is Effective Digital Marketing Content?So, before we start giving you the tips on how to produce amazing materials with digital marketing strategies, let’s understand what really characterizes them as amazing. These are some factors that influence the quality of texts and, in addition to their compliance with grammar rules (which cannot be forgotten even in times of autocomplete on smartphones), we must structure and plan everything that will be said to make the text a success.
Proper use of keywordsMuch is said in the midst of digital marketing and SEO about keywords. In the early days of search engine studies, it was believed that the search engines were the only thing needed for a text to rank. It was prioritized because of the quality of the content itself, which culminated in a plethora of internet text that meant nothing but was full of keywords and therefore had good rankings on Google. We know that this kind of action no longer works. However, keywords are still very important for producing good digital marketing content. They are the expression of doubt that the persona has when it wants to find a specific answer. That is, if you are aiming to address your audience’s doubts through your content marketing strategy, you will want to know how this issue is sought by the persona, to be found more often, right? That’s what keywords do – when used properly, of course! With the constant updates of Google’s algorithm, more and more quality content with semantic value is valued. Therefore, using keywords in content only means that you are choosing a goal for your text, that is, you are defining that particular piece will solve that doubt that is conveyed through the keyword.
Read, re-read and read one more timeThe basic parts of the text, such as title and keyword, the writer should read all the information that is offered to him, such as the entire client strategy, the data from the persona, the description of the agenda, and the most technical information. After all, this is all on the agenda for one simple reason: for you to read and write the best content possible in the right context. So read all that is offered before you write and during the production process to keep the data at hand. If you have any questions, come back and check it out. Don’t write anything without being sure of the quality of your material, ok?
Create your text skeletonOnce you’ve done all the research you can and read everything you could read about the company’s strategy, it’s time to get your hands dirty! The first step, then, should be to make the skeleton of your text, ie the backbone of the content. That is, before you start spitting words on a blank page, make a small draft. Here are some guidelines that can help you with this process: In the actual document where you will develop the text, write the customer information and the text that you consider most important at the time of writing (for example, some language specificity to use or relevant data you found in some reference). Finally, create a basic hierarchy between topics, establishing which topics are most important and which should be listed as subtopics. This step will help you with the SEO of your text, as these hierarchical topics can already become your headlines.
Write your digital marketing contentNow, with your basic structure ready, it’s time to write the content! To get the best possible result from your text, pay attention to its Copywriting, ie the techniques that will make the reader get the most out of your text.
Some of the guidelines for following these techniques are:
- Write short sentences and paragraphs for readability;
- Use training methods to draw the reader’s attention to specific points in your text, such as bold, italics, and underline ;
- Break the text into headings to make it easier for anyone reading to assimilate your line of reasoning;
- Link to other blog articles so the reader can expand their knowledge of the subject from your text;
- Use persuasive languages when inviting you to take action, such as CTA.
- These are just some Copywriting tips.