Boosting Your Business Relationships: 5 Digital Marketing Mistakes to Avoid

According to leading experts, it is important that brands try to reach out to their target audiences in innovative ways. This means that brands should look at platforms like WhatsApp, WeChat, and Messenger Marketing. Results have shown that WeChat marketing with Brew Interactive, a leading agency specializing in WhatsApp and WeChat, has allowed brands to contact and reach out to their target audiences effectively. Digital marketing has come at a time when technology is growing at a rapid rate. With the emergence of the internet across the world, coupled with the fact that it is very easy to access the web, digital marketing has thrived and will continue to do so. The fact that it is very easy to order a product online and get it delivered to your doorstep has created an incentive in the minds of people. The ease of doing transactions has increased the demand for products, and unless you make terrible mistakes, you should make good profits from digital marketing. Almost anything can be bought online now. Brand companies like Apple, Microsoft, Google, Tesla, Twitter, etc. have marketed their products digitally.  Digital marketing incorporates Search engine optimization (SEO), which is the process of massively increasing the website traffic generated by increasing the visibility of a website to users of a web search engine. It also uses search engine marketing, content creation, influencer marketing, ads, social media marketing, etc. Digital marketing is not limited to the use of the internet alone; marketers can still target their audience using SMS and MMS, television advertising, radio jingles, and public address systems.  What makes digital marketing unique is that it gives you control of your business and allows you to market to your target audience. You can market your business to a particular set of people who are more likely to purchase your products than just marketing to everyone.  The effective use of social media has extended the features of digital marketing. It has made digital marketing more than just a platform for advertisement, but also a way of establishing a good business relationship through customer care services.  Business relationships are very important to the growth of any business. Customers feel comfortable knowing that they matter and that their opinions count. This is why most applications leave room for feedback and reviews from customers. Application developers that incorporate customers’ demands into an update will get a lot of positive reviews. When users open the Google Play Store, for example, they automatically download the app with the highest ratings out of five stars. This shows that a good business relationship relies on how well consumers enjoy your product.  As amazing as digital marketing is, it can break your business and send you packing if you’re not careful. Many businesses have folded because of the digital marketing mistakes they made. Several digital marketing mistakes can cause the downfall of a business, and explained below are 5 Digital Marketing Mistakes to Avoid at all costs. 

Boosting Your Business Relationships: 5 Digital Marketing Mistakes to Avoid

1. Having a Website is not Enough

Not everyone walks around with a personal computer. The world has gone beyond the old ways of cyber cafés, and the time it takes to find a desktop and open a webpage is simply not available for a lot of people. Almost everyone has an internet-enabled smartphone in their hands or their pockets, and while you can argue that people can still use webpages on their phones, the truth is that people prefer mobile applications. If you are not going to create a mobile app, the least you can do is to make sure that you have a mobile web. When your website fails to load on mobile phones, it can turn away more than half of your customers. Everyone wants a situation where they can get updates and check out products anywhere they are. Take note that your website or mobile application must be user-friendly, and must have a friendly user interface. Make it easy for people to navigate easily without having to spend too much time. Upload quality photos that match the real product, and let your description be catchy and detailed. Pop-up ads can be such a huge turn-off, so you should avoid that as much as you can. 

2. Avoiding Popular Social Media Platforms 

Social media is an entirely different world of its own. It’s a sphere where digital marketing thrives the most because smartphone users spend more time on social media than any other platform. As a matter of fact, news travels faster on social media than news outlets. Most of the world’s biggest brands have accounts on popular social media platforms like Twitter, Facebook, Instagram, WeChat, Whatsapp, YouTube, etc. An average of 126 million people visited Facebook monthly as of 2015, while YouTube had 97 million viewers monthly in the same year. No other platform reaches a big audience like social media. The beauty of digital marketing on social media is that if your product is excellent, you’ll get free advertisements from users. People are quick to refer to social media, and the moment a lot of people refer to your product, you become a trusted marketer. Besides the fact that creating accounts on these platforms is free, you can get better reviews and feedback from people. You’re also allowed to create ads and pay for advertisements at very affordable prices. Avoiding social media in your digital marketing business is a huge mistake. Social media is the home of digital marketing, and that’s why you need it. 

3. Wrong Choice of the Target Audience 

This is one common mistake that is peculiar to digital marketing. Not having a target audience means you have no idea how to market whatever you’re displaying. Do not target everyone! Targeting everyone makes it more difficult for you to reach the right type of people. Your marketing will most likely get lost among other marketers’, rendering your efforts useless. Mobile telephone company Transsion has a target audience for their products. They make mobile phones with big battery power for underdeveloped countries where there’s no stable electricity. There, their products are well appreciated, and their market is selling at a fantastic rate. Narrow your targets by doing detailed research to know the people who would value your products more. When you narrow your target, you are creating a chain link that connects you to the people who are most likely to patronize you. You’ll also be able to control your market and maybe establish a strong connection with your customers. 

4. Not using SEO or SEM 

Search engine optimization (SEO) and search engine marketing (SEM) are very important to your business. Without them, you are most likely unknown and unseen to potential customers. People are mostly impatient, which is why people hardly check the next page of search results. The moment you’re not on the first page of search results, your chances of getting seen and engaged are minimal. Paying to be top of a search list isn’t all the way effective, and is not the solution to not being on the first page. It would be best if you had keywords that would come up when a user needs information about what you market. Also, if your page comes up on the first page of search results, provide a well-detailed description that will prompt the user to click on your link. Companies like Google, Bing, YouTube can help you with SEO and SEM to attract more customers. The key to being on the first page of search results is to have quality content and a good webpage. The more popular click on your link, the longer you stay on the first page. Not using SEO or SEM simply means you don’t want to be genuinely noticed by potential customers. 

5. Not giving your marketing strategies enough time to produce the desired results 

Good strategies don’t automatically mean good returns or profits. A lot of marketers make the mistake of believing that they should make an immediate profit once digital marketing is involved. Digital marketing requires patience and determination. Your product needs just one spark or one review to jump up the charts. The fact that technology is evolving at a rapid pace doesn’t mean humans are too. People might be initially indifferent to your products until they see how useful they could be. Bitcoin and Ethereum are prime examples of why you shouldn’t give up too quickly. When Bitcoin started, not many people paid attention to it because they had no idea how good cryptocurrency could be. Stick with your plan and make necessary adjustments if need be. Your returns might be very small at first, but with the constituency, focus, and determination, you will definitely get there. Giving up easily is a huge mistake because not only does it kill your morale; there’s also the risk of being too scared to try again. 

Conclusion 

Digital marketing is the new world of business transactions that allows people to market their products using simple media. No one is immune to mistakes, but getting familiar with probable mistakes helps you to build a stronger market. Digital marketing can make or break your business, depending on how you use it. When you familiarize yourself with the things that can cause your business to collapse, you can be more careful about how to go about digital marketing.

Author’s Bio:

Cheryl Hearts is a passionate journalist from Boston, Massachusetts. She decided to dedicate her life to writing because she thinks this way she can be the most useful for the community. After obtaining a Master’s degree in Journalism, Cheryl started running her own blog CherylHearts.com where she’s covering topics of great interest to society.