Introduction
Blockchain for Content Industry is in its beginning stage, particularly because the industry is still developing. However, blockchain technology is evolving quickly, and it may become one of the biggest disruptors to the Content Industry.
Blockchain’s transaction model can be used to track and connect influencers, writers, content creators, and advertisers to brands that sell, share, analyze, develop, and distribute content. These capabilities are particularly promising for the Content Industry.
Because blockchain is decentralized – there is no middleman that can alter it – it is an inherently more trustworthy way to track transactions, including content.
This article explains blockchain and explores ways in which the people with various job roles in the content industry can integrate blockchain into their day-to-day activities.
Most content agencies currently work with freelance writers, producers and possibly editors to make sure client briefs are filled and quality content is produced. But in the future, the marketing middleman could be cut out as content creators may connect with publishers directly. Freelancers could also exchange value propositions with one another in an online portal where smart contracts are signed and sent directly to the client.
There is currently a lot of control over how and where content is consumed, thanks to brand affiliation and media control. But if you took this away and allowed consumers to pay for content directly from the publisher without dealing with a media company, this would change.
Blockchain will also enable closer relationships between newsrooms and their audiences, as there will be a protocol that is monitored by regulators.
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