Digital Marketing: A Business That Can Survive in Any Crisis
- May 9, 2020
- Posted by: Manju Rai
- Category: Digital Marketing News
Name one industry that has not felt the effects of the COVID-19 pandemic. There aren’t any. Even the companies supplying Personal Protective Equipment are experiencing shipping problems. With the virus sending the whole globe into panic mode, you still need to survive. Above all, your business needs to continue as usual and even grow, if it can.
Due to the pandemic, governments have restricted movement, and hence a majority of the businesses have moved online. This means the e-commerce competition is now very unbearable. What should you do to keep your business running? Is it still possible to land jobs and clients at such a time? Of course, it is.
For general contractors looking for subcontractors, there are fantastic strategies to use to make it happen. Digital marketing is now every business’s refuge. That’s why you need to learn some of the most incredible tips on how to take advantage of digital marketing and scale your business up.
As much as many enterprises have established an online presence, many have equally closed down. That means the panic is real, and times are horrible. The good news is that you can always be among the survivors if you play your cards well.
Now, you need to focus on how to re-strategize your digital marketing to remain relevant in the market.
Tips to Make Your Business Rise Above the COVID-19 Adversity
The marketing strategies that were in place before the pandemic may not work for you now. Given that your business is physically closed, you need to show your customers that you’re open. Only that this time, you’re virtually open.
Customers also understand the situation, and it will be easier for them to accept that they can only find you online.
In this digital era, online marketing has been made easier. It is now more straightforward to find customers. For instance, a construction company can make use of the best lead generation websites for contractors. Such sites are the first place to start.
Want your business to stay on its feet during the tough times? Here are some fantastic insights to make that possible. Read on.
- Make it Easy for Your Clients to Reach You.
If you spot the “We’re closed” sign without any further directions, you’ll assume that the business is closed indefinitely. However, an additional phone number or email will give you an idea of how to reach the management.
Now, put yourself in the feet of your clients. There’s no way you can physically close and just stay silent, expecting your business to continue operating. Make sure you give your clients a way to reach you. Web conferencing is a savior now as many companies are making use of it to hold meetings and communicate with their clients.
You can find amazing web conferencing tools online. The bottom line is to ensure that your clients can reach you at all times. This way, they will know that the business is ongoing and can even generate referrals for you.
- Manage Your Reputation
Everyone is scared right now. Your customers are not an exception. Therefore, you need to build your reputation in such a way that your customers can trust you. Do not present yourself as if you’re their little savior and can solve all their problems. However, just let them know that you care for them, and that they are vital assets to you.
You can update your tone of voice to sound more reassuring and caring than promotional. Remember, your competitors are also fighting for the same customers. Whoever wins will be determined by their tone of voice.
Also, make sure you stay active. Now that your clients can only find you online, keep your presence alive. Send newsletters, texts, emails, etc and be there to answer their queries. You can even video call them. The fundamental thing is to make sure your clients can find you and access your products or services at all times.
The internet never sleeps. Neither should you. Utilize it fully and build a reputation that will work for your business. You’ll reap the fruits both at this time and even after the virus is gone. Present yourself as the exact need that your clients want.
- Adjust Your Business Model
The movement has been restricted, and groupings canceled. Some places are in total lockdown, and no movement is going on, save for essential services. In other areas, movement is only allowed within the locality. Conducting business is becoming harder and harder by day. But guess what, you can still change your strategy.
What’s your regular business model? Can it still work now? If not, consider changing it. For instance, instead of your customers coming physically to purchase products from your store, offer delivery services at a small cost. Charging huge delivery costs may also scare clients away since most of them are affected financially.
You can also try to replicate your business online. A good example is the casino business. I have noted that online casinos have become popular during this time. It may be challenging to replicate your type of business online. Nevertheless, just make sure you have an online presence, and you can still generate leads. Also, you can find new strategies for grabbing all clients in your neighborhood.
- Help Clients Adjust to the New Reality
During adversities like the COVID-19 pandemic, the major problem is not usually the pandemic. What eats up most people is the psychological effect that comes with it. Adjusting to the new reality is always tricky. Some of you will have it easy conforming to the new way of life and business, while others will definitely have it rough.
One gift you can offer your clients is to help them adjust. Show them how their safety comes first and how you’re making that possible. For instance, times are long gone when people could shop online for convenience. Right now, they buy for safety.
Find a way of turning your services into safety-oriented measures. You can do home deliveries at a low cost. Put in mind those that have lost their income due to the recession. You can also send daily or weekly tips on how to stay safe from the virus. Even though they might already be aware of the tips you’re posting, it will show them that you care.
Just make sure your clients accept that they can no longer come to your store, but they can still get your services. Let them understand that it is safer to adopt a new method of service delivery.
- Supply Your Team with Everything They Need
Digital marketing is not just about getting clients online. It also involves putting your house in order and offering high-quality services. The fact that your physical business is closed means all your employees are working from home. Do they have everything they need?
Working from home, you’ll definitely need a computer, internet connection, a small furnished office, and other things depending on what kind of business you’re running. Make sure you ask your employees what they are short of and how they are faring on.
Holding meetings via web conferencing can really help keep your team up and running. Some employees may feel abandoned and unmotivated when they don’t hear from their boss. Others may experience psychological issues as a result of the crisis. Make sure they feel safe and know they’re still part of an excellent team.
In case of issues like hardship and insecurity, try as much as possible to help them out. Send help to those facing psychological trauma. This way, your business will continue operating as usual.
- Expand Your Online Presence
If your business only had a website before the pandemic, now is the time to cross the online borders. The rate of internet usage has increased significantly due to increased isolation. As a result, many of your prospective clients are roaming the online streets. You just don’t know exactly where they are.
To increase your chances of finding them, you need to broaden your presence. Use all social media platforms to market your business. Facebook and Instagram are excellent marketing platforms that can enable you to reach a broader market. Better still, Facebook helps you to direct your business to a specific target audience.
If shipping your products may be a problem, you can still target the customers within your vicinity. Facebook will enable you to create your target audience based on geographical location. You can also make use of other internet marketing strategies like email marketing, Search Engine Optimization (SEO), content marketing, etc. Let the link to your website be the one popping on every screen.
Survival has always been for the fittest. How fit is your business? Can it survive the crisis at hand? If not, the above tips can play a massive role in building the financial muscles of your business. Recession comes and goes. Nonetheless, you should always prepare your business for all seasons, good and bad. The strategies you implement now may still work for your business even after the coronavirus pandemic.