Delhi is becoming a big hub for the digital marketing industry. Nowadays, with high growth in demand for digital marketing professionals, it has become necessary for every individual to learn the different modes of promotion and marketing strategies to reach out to a wider audience.
Most of the companies from all the different industries focus on the various activities that can influence their investments in various digital marketing activities. Here we will provide you with complete knowledge of digital marketing salary in Delhi for freshers and experienced as well.
According to Business Insider, India’s digital economy is expected to touch $1 trillion by the year 2022. A report in Indian Express suggests that over 85% of marketers are getting their revenues generated through various digital marketing channels. About 50% of them have reported that e-marketing activities have contributed over 10% of their revenue.
If you are someone struggling to get a high rise in your job or looking to make a well-established career in the digital marketing industry, then it’s the right time for you to start with the digital marketing career with the help of the best digital marketing courses in Delhi.
But, before you make any important decision about your career and the salaries in the digital marketing industry, let’s first understand the various components of digital marketing that would affect your digital marketing salary with the job responsibilities.
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Various Components of Digital Marketing Salary in Delhi
- Experience
One of the most important factors about the digital marketing salary in Delhi is the experience which can influence your salary accordingly. The more hands-on expertise you have on real projects with various industries, the more chance you have to gain the higher packages with the other benefits like health insurance, flexible spending accounts, vacation time, medical leave, maternity leave, etc.
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Digital Marketing Skills and Certifications
The other most important factors on which your salary depends is the digital marketing skills and certifications. The more skills and knowledge you have on the various modules of digital marketing, the more you have chances to get an outrageous amount of salary in the industry.
So, to get a high salary in the digital marketing industry, make sure you have expert knowledge in the modules for which you have gained the skills and certifications.
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Job Types and Roles
The higher the job role you have in the digital marketing industry, the more chances you will have to get the high pay scale depending on the various job roles and responsibilities you have got to do.
So, if you are someone looking for a high salary, then you will need to have a high job role like a managerial position, Assistant Manager, etc. But in case, if you don’t have any higher position in the industry, you can look out for the different jobs types that can provide you with high salary packages.
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Academic Qualifications
Though you have a digital marketing degree, skills, and experience to get a job in the digital marketing industry. The most important thing that you need to have for a managerial position is academic qualification.
In case, if you have a master’s degree, your chances of getting hired for the manager position will be more to get a managerial position.
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Type and Sizes of Organizations
With the rapid growth of the company making its online presence, the more chances you will have to get the high salaries.
So, before you apply for any of the digital marketing jobs, make sure that you apply to a well-reputed organization. The more you will apply, the more chances to get top offer salary packages.
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Job Locations
Your salary package also depends on the job locations at which you have applied for the job role. If you have applied for digital marketing jobs in the cities like tier 1, you will have a higher chance of getting a higher salary package than in tier-2 cities.
Some cities, like Bangalore, Mumbai, Pune, and Delhi, always have higher pay than other cities.
Besides this, the various components that affect the digital marketing salary come from different digital marketing jobs in India with the various salary packages and trends
Digital Marketing Salaries in Delhi For Freshers & Experienced
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Digital Marketing Manager
Once you have gained expert knowledge in the digital marketing industry, you can apply for the digital marketing manager position in an agency, MNC, or any organization where you will need to manage and mentor people.
In positions like Assistant DM Manager and Digital Marketing Leads, you will manage all kinds of digital marketing activities like content marketing, email marketing, search engine marketing, search engine optimization, social media marketing, etc.
Digital Marketing Manager Salary
Here are some of the top skills and job responsibilities of the Digital Marketing Manager:
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Deep understanding of SEO Concepts, Conversion Rate, Search Engine Marketing, Social Media Marketing, etc.
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Planning and Implementing Digital Marketing Campaigns.
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Be skilled up in Paid Marketing Campaigns i.e. Online Advertising.
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Expertise knowledge in maintaining all Social Media channels presence across all digital platforms.
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Measuring and reporting on the various performances of all digital marketing campaigns.
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They play an important role in both organic and paid social media campaign
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Pay Per Click Analyst / Search Engine Marketing Experts
Also known as the Search Engine Marketing Specialist or Google Adwords Experts, you will provide the various ideas and strategies to run the various campaigns on the search engine with the help of paid advertising with the ROI analysis.
So, to get hired as the PPC analyst you will need to understand the psychology behind the consumer clicks and show them the capability to provide better results that will be beneficial for the organizations
Your job role as a Pay-Per-Click Analyst includes the paid ad campaigns creation, management, and ROI optimization where you have to run the paid ads on different search engines like Google, Bing and also manage the ad campaigns on various social media platforms like Facebook, Linked In, Twitter, Instagram, and Youtube.
Here are some of the top skills and job responsibilities of the Search Engine Marketing Specialist or Pay-Per-Click Analyst:
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You must have a strong technical background and analytical skills.
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You will manage the paid ad campaigns on various search engines like Google Ads, Bing Ads & Yahoo Ads.
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Need to get skilled in the modules such as google analytics and other analytics to help you get various reporting details like impression & reach clicks, click-through rate, Customer acquisition rate, Conversion rate, etc.
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You will also be responsible for managing advertising campaigns on various social media platforms like Facebook, Linked In, Youtube, Instagram, and Twitter.
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The core job includes maintenance of keywords bids, monitoring daily and monthly budgets, and improving the quality of scores.
- SEO Specialist
There is always a myth that SEO jobs have ended, but with the new digital marketing tactics and getting organic results from the search engine. It is always beneficial for companies to look for candidates with expert knowledge in search engine optimization.
So, either you are a fresher or an experienced individual, you can apply for the SEO jobs where you will work as an SEO executive or an expert. Yet, you need to have the experience and knowledge with SEO tools like SEMrush, Google Analytics, Google Search Console, and other tools that would provide you with the best results to achieve the organizational goals.
Here are some of the top skills and job responsibilities of the Search Engine Optimization Specialist:
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Search Engine Analysts must have a good understanding of Ranking Algorithms.
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You must be proficient with Technical SEO.
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Improving user experience and complying with Search Engine Guidelines.
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Identifying the most appropriate keywords for the business, and creating informational content around those keywords, is a part of the job.
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Understanding various optimization tools like Search Console, Ahrefs, SEMRush, and Similarweb is important. Analytical tools for performance measurement like Google Analytics, Omniture, or Comscore is an added advantage.
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Work on the various change requirement to website architecture, content writing, and other factors to improve the SEOs keywords position on the search engine.
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Social Media Marketing Specialist
Nowadays, most individuals prefer to use social media platforms to primarily interact with friends, family, and multiple businesses to build a strong connection with the customers. Most businesses with a website or an app have created a strong media presence to drive the best traffic to their social media pages and keep the engagement with the customers to leverage their businesses with the gamut of social media.
So, if you have expert knowledge of the specific platform, you can apply for various social media jobs roles like social media experts, social media executives, Social Media Managers, and many more. Social Media Marketing also requires knowledge of various SMM Tools like Hootsuite, Buffer, Buzzsumo to name a few.
As a social media expert, you will also have to require knowledge of various SMM tools like Hootsuite, Buffer, Buzzumo, etc. Depending on the output, you can directly interact with the users.
Here are some of the top skills and job responsibilities of the Social Media Specialist:
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Must Curate relevant & engaging content to reach the targeted audience.
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Design, create and execute campaigns on various social media platforms like Facebook, Twitter, Instagram, and Youtube, etc.
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Involves in Interaction & engagement with the customer’s queries
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Implementation of a result-driven strategy for capturing customer online reviews and ratings.
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Should have proper knowledge in the various Social Media Tools, applications, channels, design, and strategies.
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Content Marketing Manager
“Content is King”. With this thought in mind as a content marketer, you will be responsible for planning, developing, and implementing the full content strategy that would be beneficial to achieve the organizational goals with the creation and production of online and offline marketing content.
As a content creator, you will also be responsible for creating every type of content, like copywriting, blog posts, videos, podcasts, email newsletters, and so on. Thus, to create diverse forms of content, you will need to have expert knowledge while creating content so not only you will be responsible for only content creation but also with the ability to lead people and leadership skills in the particular domain.
Here are some of the top skills and job responsibilities of the Content Marketing Specialist:
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Must work with the goal to raise brand awareness, increasing web traffic and conversion goals.
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Create Content with relevant and authentic marketing strategies and plans
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Well researched content for a website, social media, applications, and internal use.
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Must be able to ensure customer engagement, brand consistency, and a positive customer experience.
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Candidates are mostly in charge of the website content, blogs, copy, and all communication from and about the business
Conclusion
I hope with the help of this blog, you will receive complete knowledge on the job skills and responsibilities. Alongside, the digital marketing salary in Delhi with the job responsibilities in the various modules.
We hope this blog will help you to gain a little more perspective on whether you want to take on this career path. Meanwhile, the digital marketing salary is a definite bonus and there are many other benefits of a digital marketing career, resulting in many graduates and working professionals eyeing this career option.
Also Check :-Top 30+ digital marketing Institute in Delhi
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