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Digital Marketing Strategies for Forex Brokers

Digital Marketing Strategies for Forex Brokers
The forex market has advanced drastically in recent years. Long gone are the days when you had to be a billionaire to trade the foreign exchange market. Nowadays, you can enter the world of forex with as little as $500. What’s more, you can start trading from the comfort of your home. With more and more traders entering the market, a forex business became a viable venture you can tap into. If you’re starting a forex brokerage, coming up with a good marketing strategy and attracting more traders is critical. Given that so many traders are now online, the web is the perfect place to reach potential clients. With that said, we came up with a few digital marketing strategies that might be exactly what you’re looking for.

Find forex affiliates for better digital marketing

If you’ve been paying attention to what’s going on in the marketing world, you had to hear a lot about affiliate marketing. With the rise of the internet, affiliate marketing has become one of the best ways for businesses to attract clients online. Right now, the affiliate marketing industry is worth about $12 billion and the sector shows no signs of stopping. As long as your brokerage has a network of forex affiliates, you have nothing to worry about. These affiliates are in charge of promoting your service and liking traders to your website. This means they do much more than just post ads on their website like marketing worked before. Of course, in order to build a network of affiliates that bring you, clients, you have to come up with a good affiliate program. One of the best things about affiliate marketing is that you don’t have to worry about any part of your marketing budget going to waste. You only pay affiliate businesses a commission when they bring in a new client. If an affiliate doesn’t bring a new trader to your brokerage in a month, you don’t have to pay them anything that month. Another important thing to do is to support your affiliates as much as possible. They need information for their site and could really use any statistics you send them. Once you find first affiliates for your program, encourage them to help you recruit other affiliate businesses. Soon enough, your affiliate marketing circle will start expanding and more clients will start showing up.

Make sure your site shows up in search engines

The forex industry is highly competitive and you have to do everything you can to stand out. When traders begin their forex journey, the first thing they do is search for brokerages using a search engine. If your brokerage doesn’t show up on the first page of search engine results, chances are they’ll turn to someone else. If you’re still not sure, just take a look at it this way. The very first organic search result on the search engine results page gets about 32.5 percent of clicks. The domain positioned second on the list gets about 17.6 percent while the seventh gets no more than 3.5 percent. With that said, if you want your brokerage to succeed, ranking well on search engine results pages (SERPs) is a must. In other words, you have to invest in SEO. If you want to improve your SEO, the only way to start is with your website. Sites that load faster are known to rank better on SERPs and speeding up yours makes a lot of sense. To do this, you might have to compress some of the images on your site and minimize HTTP requests. Another essential part of uplifting your SEO is optimizing for the right keywords. Think about budding forex traders and what keywords they might use when browsing the web. Optimize for those keywords and more potential clients will click on your links.

Work with influencers to improve your digital marketing

Influencers are the next big thing in the world of digital marketing. Just take a look at social media and you’ll see that there are influencers in every niche out there. Businesses in all industries rely on their influence these people have on their followers to help them land new clients. In order to remain competitive in the forex industry, you might want to think about doing the same. If your brokerage is just starting out, it means you may not be able to go after big fish right away. However, any influencers you can land early can have a huge impact on how your business does in the future. If you’re unsure about the effect influencers have in the forex industry, just look at some of the most popular social media in the sector. Millionaire Mentor (@millionaire_mentor) has whooping 6.4 million Instagram followers and is considered to be the most prominent forex Instagram account. Samuel Leech, known as Samuel and Co Trading (@samuelandcotrading) on Instagram has over 115 thousand followers on Instagram and posts useful charts and analyses on a daily basis. According to CFI Forex Broker In Jordan, the best thing about Influencers is that they’re quite flexible when it comes to payment. While some of them have fixed rates, some will be ready to give you a shoutout in exchange for free service. Identify social media profiles new forex traders are following and see if you can strike a deal with them. The longer the list of influencers you work with, the more new clients you can expect to have.

Start your own blog

Everyone on the web is looking for content. This is especially the case with fresh forex traders who could use every piece of information they can get. They want to learn more about market psychology and how to make perfect trades. To use this to your advantage, consider starting your own forex trading blog. As long as you post useful content, budding forex traders will show up and engage in it. Those who stick around and subscribe to your blog may eventually turn into your clients. Starting a forex trading blog is an extremely effective way to attract traders, but there’s even more. Start a blog is now easier than ever. Just think about it – there are platforms such as WordPress that can deal with the technical side of setting up a blog for you. Once your site is up and running, the only thing you have to do is start writing. Since you’re already operating in the niche, you can rely solely on your expertise when creating content. If you want to do, even more, make sure you follow influential people in the world of forex on social media. That way, you’ll keep up with the most recent industry-related news and come up with new topics to cover in your blog. The important thing to remember is that posting on a regular basis is the key to success when running a blog. Forex traders who enter your site and see that you haven’t posted in a month will probably leave and turn to another forex brokerage.

Be on social media

Social media plays a significant role in our everyday lives. Not only that individuals have social media profiles but almost every business out there is on Facebook, Instagram, or another social media platform. It’s just that these platforms have become the best place to converse with customers or clients and keep them updated with what’s going on in your business. Operating in a highly competitive industry such as the forex industry means that being on social is a must. After all, most of your potential clients are already there. 43.5 percent of traders are aged between 25 and 34. This means most of them to have social media accounts and may want to follow you if there’s a page for your brokerage. Of course, there’s much more to promoting on social media than just starting a page. The first thing you need when creating your social media presence is a goal. When you know what you want to achieve, coming up with a social media strategy is much easier. The good news is that every company’s social media page is public and seeing what your competitors are up to is a piece of cake. That will give you an idea of how to structure your page and what kind of content to post. If you have a blog, you can have your social media pages act as mediators between the blog and users. Post regularly and your number of followers will go up. And the more followers you have, attracting new clients becomes easier.

The bottom line

Running a forex brokerage isn’t easy. After all, you’ve entered one of the most popular sectors at the moment and competition may be stiffer than ever. However, with a good digital marketing strategy, getting closer to all those rookie forex traders isn’t tough. Play your cards right and you’ll be given a chance to show them why choosing you as their brokers make sense. As long as they’re satisfied with your service, clients will keep coming back and new ones will start showing up.

About the Author

Jessie Connor is a passionate writer and researcher from Brisbane, contributor at several business and lifestyle blogs, hooked on yoga and healthy living. She loves to spend her free time traveling, reading, and of course – shopping!
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