Brands and organizations use (or should be using) social media daily to connect with audiences, raise brand awareness, and increase sales. With an engaged following, you can effectively market your business. Social media success is measured in several ways, from the number of followers to the engagement rate. However, to get a high engagement rate, you first need to have followers. While having 1,000 followers is a great start, for many businesses, it’s not enough to indicate success. You might have thousands of followers who never read a single post or click links. While having more followers looks good, it doesn’t mean that your social media marketing strategy is performing well. Growing your social media audience means gaining followers that engage with your pages and posts. It’s not easy to do, but this article can get you started. Here’s how you can gain followers on social media.
Work With InfluencersInfluencer marketing is a type of marketing that uses people called influencers to reach new audiences. These influencers are seen as industry experts, and they have huge followings because they’re people, not brands. People trust an influencer’s word over brands because they have proven themselves to be knowledgeable and trustworthy, and great content creators. Working with influencers can help you gain followers on your own social media pages. After vetting the influencers you want to work with, you can develop a campaign where influencers market your brand’s social media pages asking their followers to follow your company.
Make Great ContentThe best way to earn new followers on social media is to create good content. Learn about what your audience likes and make content geared towards them. If your audience is young and enjoys videos over photos, opt to create more videos that will get you higher engagement rates. Making great content doesn’t mean that you have to hire multiple graphic designers. There are tons of tools out there that can help you design the right content for your audience. Remember, the goal is to make people respond or take action. If your content doesn’t provide value for your audience, then you will not have success on social media.
Hold ContestsAnother great way to get followers on social media is to hold contests. Not only do contests keep your current followers engaged with your page, but they promote likes and follows from new people. Experiment with different types of contests so you can see which works best for you. The types of contests you can try are:
- Comment to win: asking your followers to leave a comment
- Caption contests: asking your followers to create a caption that can win through your choice or the most likes
- Photo contests: ask followers to send in photos