When it comes to advertising a product or a service, there’s certainly no shortage of techniques and methods for a business to use. This means that there’s something for every type of business, regardless of what you are advertising and who your target market is. A lot of these techniques and methods are popular, but not many people realize just how popular Google advertising is. There’s a common misconception that Google advertising is only used by a handful of businesses and brands, but that isn’t the case at all. In fact, Google advertising is a lot more popular than most people think. You’ll be surprised at just how many businesses and brands are already successful using Google to advertise and marketing themselves online.
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The Benefits of Google Advertising as a Business
There is a tonne of different ways to advertise a product or service, ranging from pop-up banners to billboards and simple landing pages to giant eCommerce websites. These are all techniques that can be used alongside one another and they give you a large pool of potential customers to pull from, compared to if you focused on one or two advertising techniques alone. Though all of these work extremely well, it’s Google advertising that a lot of businesses are focusing on. Businesses of all shapes and sizes are now using Google to advertise their products and services online. The popularity of Google advertising is continuing to grow and there are a number of reasons for this, such as:
Google Advertising Works Quicker Than SEO –
There’s no denying that SEO is a huge part of digital marketing, with the majority of online businesses using it to gain leads and sales. One of the major downsides to search engine optimization is the time it takes to see results. Luckily, Google AdWords works faster. It generates traffic and leads a lot quicker than SEO because it’s possible to focus on multiple keywords at a time, campaigns can be controlled with ease and the adverts themselves are extremely visible. This means a business can get the all-important top search engine ranking faster.
Google Advertising Boosts Brand Awareness –
If you know anything about advertising, you will know that brand awareness is hugely important. It’s a lot easier to be successful as a business when people know who you are, what you do, and where to find you. This is something that Google advertising can help with. With Google AdWords, it’s possible to increase traffic and clicks. However, it’s also a great way to tell people about the brand. There is a very high chance that someone who hasn’t heard of the business will see the advert and remember you for next time.
It Works With Gmail –
A lot of businesses use email marketing, but many fail to realize that Google advertising goes one step further by working directly with Gmail inboxes. Google has integrated Gmail ads and Google AdWords, meaning that Google advertising can now be seen in user inboxes. This allows you to reach a large number of potential customers by going straight to their inbox, rather than having to wait for them to see the ad elsewhere.
Google AdWords is Easy to Use –
Even with a lot of advertising experience, navigating the digital world can be tough. There are a lot of things to consider, a lot of platforms to understand, and a lot of variables. This can mean that creating the ideal advertising strategy is a difficult task and problems can occur. Google advertising is a bit different, as it’s extremely easy to use. You don’t need much advertising or digital experience to create a successful campaign. As well as there is a lot of help and advice online, the entire process is set up in a way that’s simple and straightforward. Without any experience with Google advertising, you can create a campaign that brings in leads and sales. It’s a great place to begin if you are just getting started with advertising online.
Design Ads With Specific Customers in Mind –
With Google advertising, you can design advertising campaigns with your specific customers in mind. This means taking into account their age, location, and interests. It’s possible to dictate when and where adverts will show, and who to. This means you won’t be wasting money on clicks that are unlikely to turn into sales and there’s no need to worry about your ad being shown at a time when very few people are online. Whereas there’s no telling who will see a leaflet, you can choose exactly who sees a Google ad. Google advertising is targeted in a way that other advertising isn’t.
Google Advertising Can Be Tracked Easily –
One of the major benefits that come with Google advertising is that it’s very easy to track. As well as controlling how much you spend on advertising and being able to stick to a budget, Google also allows you to check who is seeing the adverts and how well they are working. You can track who has clicked on the advert, how many leads have been generated, how much traffic the advert has brought to the website and how much each lead has cost you. It’s a great way to work out what aspects of your advertising are working best and whether you are getting a good ROI. If there’s a problem or if improvements are necessary, you will know what changes to make.By looking at the range of benefits that come with Google advertising, it’s easy to see why so many businesses and brands have already jumped on board. Though there is a range of ways to advertise online, It continues to be one of the most used forms of digital marketing. It doesn’t matter on the industry that you work in or what you are advertising, Google advertising works extremely well. It’s a fantastic way to bring in leads and sales, whilst managing your budget and being confident about your ROI.