Social media has become an integral part of our daily life. Be it for entertainment, information, promotion, communication, or even for business, the many social media platforms that we have available now are serving different purposes in our life. This is especially true for the many eCommerce businesses that are now emerging from all over the world. Especially considering the effect that the pandemic had on the worldwide market, many retail businesses have decided to turn to the internet to reach out to potential customers amidst the lockdown. With more businesses of varying sizes, industries, and target markets, it just makes sense for e-commerce business owners to use social media to their advantage.