Instagram is not only home to people for those who seek leisure activities, but also to photographers and cinephiles. The moving image industry is on an all-time high, with sales skyrocketing like never before. Moviemakers are continually putting efforts to promote their masterpieces. The marketing team thrives on developing new strategies, as well as diversify the current ones to lure customers with modern methods.
You can make Instagram an integral part of your movie marketing strategy, owing to the increasing registrations on the application. From the customer initially watching the trailer in pre-production, to generation of a community of fans after the release of the movie, Instagram has the capabilities to make your films a hit. Let us have a look at the rationale for focusing on how to make use of this social media platform.
Define Your Niche and Buy Followers on Instagram
Promoting your movie on Instagram needs you to carry out a bit of research before you start posting any videos. On social media platforms, it is mandatory to have a clear voice and a clearer vision. This move is generally to avoid any controversies and hurdles. Foremost, you have to develop the right amount of fan following. You can buy followers on Instagram at a reasonable rate with a tap of your finger. Next, identify your niche and work towards engaging viewers who match with your criteria. Developing a strong profile takes time, and perseverance is the key to gain trust from your viewers, to convert these viewers into your potential customers.
Start Sharing Content Long Before the Release
The prime job is to gain the interest of your followers. You can upload various types of shots, including the behind the scenes pictures. Try capturing the fun of the set; uploading such content grabs the emotional quotient of the followers. Also, be sure to give enough so that the inquisitiveness in the followers will make them coming back for more. In addition to that, try sharing the film maker’s experience, and they have in stock for the cinephiles. You can also mingle it up a bit with the incorporation of cartoons and storyboards, which does not always have to be character- or scene-based.
Active Engagement of Viewers on Instagram is Crucial
Over time, you will develop loyal fans who are excited and keen to watch the movie. Utilize these fans to get more fans. Word-of-the-mouth marketing works wonders in the digital world. Instead of the followers viewing your account as a transmitting medium, work on appearing more like the voice of the movie. Also, appreciate your customers when they comment on your posts. Respond quickly to avoid losing the interest of the viewers.
Imitate Trends
The world of social media revolves around the current trends in the industry. Users are keen on utilizing that new hashtag in their posts or using the new filter to support a cause. As a marketer, you have to develop a hashtag that is unique to your movie. Be it the name of the film, or the lead actors, or the story of the movie, you can pull out your spins on trends. You can make use of several free websites that show the latest trends on the searched keywords. You can use these keywords to create hashtags and captions.
Inspire the Media
Despite the focus on the technical side of the movie, do not forget that people use Instagram to gain inspiration and motivation. Involve the movie dialogues, quotes, and messages that inspire the followers. You can use different types of guides available online for using text to create an impact on the canvas.
Drive the Influencers
You can approach influencers and offer them reimbursements and exclusive content for a favor. You do not need to pair with the top actors, but the popular Instagram influencers and bloggers can create enough awareness regarding your movie. Also, you can tag correspondent accounts to appeal to an expanded target audience. Driving influencers to promote your film is a potent tool and needs a precise level of research and planning.
Link your Content
The limitation of Instagram is that you can place only a single link in your profile. Therefore, it is wise to link several accounts, such as music applications, and online blockbuster retails.
Conduct Competitions
Conduct several types of competitions online on Instagram and place a prize that is related to the movie. This will lure the customers into sharing your posts, and in turn, you will see the traffic to your account increasing like never before.
Instagram is well ahead of other social media applications, engaging a billion customers all across the world. Therefore, it can be defined as the best bet that will aid you in promoting your upcoming movie. Time plays a crucial factor in devising and executing your promotional strategies.
