Getting startedStarting anything takes time. You always start small and then slowly make yourself big. Brands that hire digital marketing agencies are seeking the ones with a strong portfolio. As a beginner, you can’t have one, so you got to build one. Reach out to friends/family: Friends and family are a good place to start building a portfolio. For example, you can offer your uncle, who runs a hardware store, to create a digital marketing campaign for his business. FOR FREE! No one refuses freebies. They will get a boost in their sales, and you’ll get experience under your belt. Similarly, help a friend who is running a blog. Tell them how they can multiply their reach and maximize engagement. Help them out with it. In return, just ask for a referral or a review. Time to make some money: After you have done enough work for free, now it is time to make some money. Reach out to small businesses in your area. Pitch them your ideas and convince them how your proposition can help them grow. Here are some numbers for you:
- 1 in 5 small businesses doesn’t utilize digital marketing.
- 1 in 10 small businesses doesn’t invest in any kind of marketing.
- 64% of small businesses have a website.
- 35% of small businesses without a website believe they are too small to have one.
- Go to their websites and social media accounts.
- See what they are doing and how they are doing it – analyze it.
- Think about how you can do it better.
Brand yourselfHaving a digital marketing company without your own robust digital presence… not make much sense, right? Start with the basic branding elements like a website and social media accounts, email address, etc. You don’t need to have a high-end website or a Facebook account with millions of likes. Website: Start with hiring a web developer to create a basic website for your agency. Or you can self-create one using resources like Wix or square space. The idea is to create a website that can convince your potential customers about your work and credentials. Social media accounts: Here’s an idea: all the strategies you want to implement on your clients’ social media accounts, try them on your social accounts. Start with creating accounts on Facebook, Twitter, Instagram, and LinkedIn. Keep a consistent branding tone on all and use a similar name to resonate the same on each platform. Once you’re set, fill your accounts with the content. Make your presence known: After you have created a website and social media accounts, you still have to tell people you have arrived on the scene. Join the discussion on Facebook groups, and answer people’s questions on Quora and Reddit. You can also do outreach on LinkedIn. Start sending out some cold emails as well. Tell businesses about your sincere desire to help them. Once people start noticing you, you will start generating leads too. Portfolio: We have discussed above how you can build a portfolio. Now that you have one… and a very good one, it is time to show it to the world. Your portfolio should have:
- Case studies
- Client testimonials whom you worked with
- Your plans to help prospective clients
- What are you offering clients that they can’t get elsewhere?
Business strategyNow you are in the game, you have a name, and luckily, people have started recognizing it. And, you have got work coming your way. But you need a business strategy to cater to the clients. So, you need to be certain about your business plan. Services: As a beginner, you might be tempted to have a finger in every pie but resist that temptation. For starters, market yourself for a few services and really nail them. Here are some of the services you can offer:
- Search Engine Optimization (SEO)
- Email Marketing/Marketing Automation
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Online PR