Whether you are using social media or other online platforms to promote your business, segmenting the audience plays an important role while creating successful marketing strategies. Yes, you have read right! A marketer should master all the various methods of targeting or segmenting the audience according to the business requirement. For example, if you are into selling fashionable clothes, your targeting audience would more emphasis on youth rather than the audience belong to an older section. Similarly, if you are into selling books, you will target your audience as per their reading preferences; like fiction, non-fiction, biographies, etc These targeted digital marketing strategies help marketers as well businessmen to connect with the audiences which involve a deep understanding of the age group, preferences, demographics, and generations. No wonder, social media platforms like Facebook, Instagram, etc. are the favorites across all the boarding platforms. However, targeting the right audience on these platforms will determine your unconditional success of marketing strategies. Wrong targeting can lead to deep stress and no results. Like, Instagram would be more effective for targeting Generation X audience for lifestyle products. In this post, we will discuss why an ideal marketer should practice the generation marketing for targeting and connecting with the potential audience.
- What is Generation Marketing?
- What are the types of generations in generation marketing?
- Do we actually need to club generation marketing in our marketing strategies? Why it is a good idea to practice?
- How to Target each Generation through Social Media?