When cellular adoption by the masses reaches a new height – the time spent on cell phones now far exceeds the desktop 51 per cent to 42 per cent – digital marketing managers have developed an updated sense of urgency to improve their mobile marketing program. When they do it, they must be able to understand cellular channels in the context of other components of the marketing mixture. The success of cellular marketing depends on their ability to understand the changes in user behaviour, how successful promotions are built, the role of digital analytics and new guidelines that regulate cellular marketing. Rules change before our eyes. When you start weaving the cellphone into your strategic marketing fabric, here are some areas to focus on. SEO strategy. Search engine optimization (SEO) continues to play a major role in digital marketing, and with cell phones now becoming an incoming channel for consumers, the impact on SEO strategies will be very profound. There is a direct line of searches to buy cell phones: 88 per cent of users search on smartphones, compared with 84 per cent on computers or tablets, and 79 per cent of consumers take relevant actions on their cellphones before making a purchase. Seo strategies that have successfully revolved around the keywords and the development of bonded content to the prospects and cellular users the best tend to marry to faster rhythms. Knowing how to enter the cellular method into the SEO approach will be the next hill to conquer digital marketers. Pay per click approach Other major digital marketing certification segments for most companies are pay per click, and the implications for cellular strategies are equally important. More than half of the consumers surveyed have clicked advertisements on their cellular devices, and 53 per cent of those who click on cellular advertising finally make a purchase. These figures may not be as big as batch SEO, but cellular advertising can reap long-term rewards if done correctly, especially in the cellular world. Prepare content cellular advertising follows the different nuances of traditional web marketing techniques when users move with lightning speed on their cellular devices. There is no question that this phone represents one of the most attractive segments for PPC and digital marketing at a holistic level, making PPC certification training a must. Campaign and User Targeting Like other channels, cellular marketing requires an in-depth understanding of consumer behaviour to carry out the most effective campaigns. Targeting is key: the more you know about various groups of users and demographic segments, how often consumers click from the ads to the landing page and why, and how to involve users with the right messages and promotional offers, the better you can do to utilize the cellphone space in Mix your promotional marketing. New sophisticated cellular marketing certification training connects with these key elements, including how to use various tools to track use and behaviour, promotion roles and incentive campaigns, and how to include “four p” (products, promotions, and places) into the plan of your marketing. Maximize data and analytics Analytical packages have made life easier for digital marketers, and the data science behind digital marketing helps encourage the industry ahead. Cellular Analytics finally burned together by cellular trade adoption. Up to 90 per cent of consumer time spent on their cellular devices is spent on applications, and analytic packages such as Google Analytics for mobile applications provide tools to measure and optimize user acquisition and involvement in cell phones. Cellular certification training has made the main component analysis, helping digital marketers get insight into the characteristics and behaviour of users, visualizing navigation paths, and iris and data dice to produce the most impact recommendations on cellular marketing strategies. Social media and content The importance of content in the mobile space has a kind of multiplier effect. Decisions related to cellphones are made faster by consumers and in many cases without supporting content needed. Duplicate the content phenomenon condensed with a fast-moving social media section, and you have a strong mixture that makes it difficult to know what content and approach will help you get more customers. The conversion rate for e-commerce sites is three times higher on the desktop than on cell phones (3.73 per cent on desktops up to 1.14 per cent on cell phones), which makes it more difficult to get prospects to your marketing funnel on the cellphone. Mastering the manufacture and placement of content, and integrating it properly into a cellular mix can help make you closer to your goals. Because cellular space expands in scope and complexity, digital marketers will want to learn the latest cellular marketing techniques and understand how trends will have an impact on their cellular approach. This is a ‘call’ wake up to digital marketers that the field becomes much more strategic.