Digital Marketing is not a new term for marketers as well as businessmen who want to excel all the boundaries of competition in the market. As per Google, 80% of people are reluctantly using internet for their searches, shopping and other queries which encourage businesses to adopt different internet marketing strategies to earn profits and valuable customer base. However, there are still the majority of marketers and businessmen who run businesses without a digital marketing strategy because either they don’t have trained digital marketers or lack knowledge. The Insights report indicates that only “35% of digital marketers have a digital marketing plan integrated into their overall marketing strategy. Another 18% have digital marketing strategies but these strategies exist separately they aren’t part of the overall marketing strategy. The remaining 47% have no what is digital marketing strategy at all.” Let’s dive into what is digital marketing? How can you be successful with Digital Marketing?
What is Digital Marketing?Digital Marketing is a set of online tools and marketing strategies that help businesses as well as marketers to achieve the business’ goals through the internet. These strategies help them to promote and advertise the products or services with the help of digital devices such as laptops, mobile, tablets etc. It consists of various streams and marketing channels which makes easily accessible to greater audiences which can also be categorized into the geographical area and people interest.
What are the best ways to be successful with the Digital Marketing?
Learn Digital Marketing:Digital Marketing is one of the booming industry in India. You can find many trained candidates who are highly experienced in Digital Marketing. However, if you are running a business, you need to be updated with the digital marketing trends and strategies as well. For the same, one should learn digital marketing and there are many ways to learn it. You can learn from Youtube videos, online websites, blog or Digital Marketing Training Programs. You need to keep yourself updated on top of industry news by following major digital marketing sites and influential people on social media as well.
Make a Plan/Strategy:One should never underestimate the power of well defined and organized digital marketing plan. It can steer digital marketers in the right direction and help them to identify and achieve their digital marketing objectives. For example, the well crafted social media content calendar can help you relax and serve your month’s purpose. You can see what specific days you have to write, how many times you post (and to where), the blogs needed, the budget allocated to social media promotion and the campaign message you are pushing. But most importantly, you can see why you’re taking each action because the best plans are built on powerful audience insights and the success of the campaigns. Use the Right Tools: Using the right tools for marketing strategies saves time as well as efforts. Digital marketing tools like Active Campaign can help you increase traffic to your website and improve your conversion rate through email marketing, while project management tools like Slack and Asana can help you organize and manage both your personal and team projects. Take advantage of automated marketing systems that allow you to scale your marketing efforts effectively. Build your Brand: The traffic that you receive through digital marketing strategies consists of the audiences most probably who want to know more about your brand what you are offering. If your brands and businesses deliver what you promise, you will build a quality relationship with your audience, help to gain consistent and loyal customers. This helps to build and maintain a brand reputation as customers who are satisfied with your engagement and performance will glad to share their experiences with others which will simply result into the word to mouth kind of promotions automatically. This also proves that your reputation going viral and open up new opportunities and scope to grow more and reach bigger markets. Advertise your Products and Services: For a running a successful digital marketing campaign, you also need to identify and follow the rules of Bing, Yahoo!, and Google search ads. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting by including the relevant keywords in your headlines and copy that either match or closely match the keywords you bid. Pay Per Click Advertising is the perfect way to target a particular niche and bring new customers to your brand or website. PPC ads which are displayed along with the search results and entice users to click them to find out what they are looking for. Leads to Customer Action: The best way to convert your visitors into customers after using all the marketing tactics is to add CTAs (Call-To-Actions) buttons in your every marketing strategy. It is a button that can be of many forms like Buy button, Sign Up form, Download, etc., as per the business requirement which drives your visitor to do what you want them to do. For better results, use the button of proper action keywords to entice the visitors and also colored them appropriately. The color scheme, graphics, and even their right positioning create a psychological effect and meaning to them. Other parameters you need to take care are:
- Build a mobile-friendly website as customers are prone to use smartphones than laptops.
- Be loyal to customers and share a fair and informative content regarding your business.
- Be always available to address customer’s queries and feedbacks.
- Share your upcoming or new products launches as well as informative content through the use of email marketing as it plays a big role in the lead generation too.
- Use Google Analytics tool to monitor your marketing campaigns and keep on shuffling your strategies as per the results.