Why has Digital Marketing upper hand as compared to MBA in the coming years? Now, companies don’t look for degrees or internships, they look for skills. They need potential candidates who can help them to achieve the businesses’ sales targets and generate leads for them in the best possible way. And no doubt where the trend is following the path of digitalization, Digital Marketers are considered as most appropriate profiles rather than any MBA candidates. Reasons:
- MBA has lost its value: Barring the top class business schools like IIMs, more than 5500 business schools in India have been producing the “unemployable” graduates in the market, earning less than Rs 10,000 per month if they find placements. The study blames these schools as they have made education as a source of business to earn money and provided very low-quality education and infrastructure. Due to this, you can find an MBA in every house. These same reasons are also affecting our major top class business schools.
- Same Old Curriculum: The market has been evolving for many years however MBA course hasn’t changed its curriculum. They are still teaching case studies of 90’s in 2017. MBA schools are still following same orthodox theories and philosophies. Due to this, there is a wide gap lies between the industry relevant skills and education.
- Digital Marketing is more Affordable than any MBA: The students and professionals are well aware of the reality that companies will only value your MBA if you have passed out through any top B-class regular school. Other MBAs have got no value and potential in employer’s eyes. And, top B-class MBA is not a cup of everyone’s tea.
- Digital Marketing is Easy to Learn with Less Duration: Being 100% non-technical course, Digital Marketing is very much easy to learn and you even don’t need any degree or technical knowledge to pursue it. Even 12th pass student can start learning digital marketing. Only one quality you need to learn digital marketing is Internet Savvy. It adds a lot more of science and analytics to marketing which is why it can give equivalent results like an MBA. In addition, duration of this course is quite less which is only a few months rather than years.