- Setting the trend for high mobile sales, Fashion brands are exhibiting the strongest growth in mobile transactions
- Conversions driven by Apps are three times the rate of the mobile web
- Faster & more connected than ever, the latest smartphones are pushing smartphone sales higher than on other devices.
The Highlights of the Research:Mobile Shopping Dominates Irrespective of whether it is mobile or desktop, the number of shoppers going online for browsing and purchasing products is consistently increasing with a higher rate of transactions captured on mobile devices than via traditional purchase paths. So, the retailers who will be optimizing their mobile shopping experience accordingly for both in-app and on mobile web, will continue to pull away from their competitors seeing strong traction from consumers. Smartphone-Focused Shoppers Consistently expanding its prominence as the go-to shopping device, the smartphone are exhibiting good sales, especially with features like fingerprint recognition that make transactions effortless. However, at the same time tablet purchasing is steadily declining. Mobile transactions are steadily increasing with more and more retailers designing the mobile-friendly sites. Every retailers now is ensuring to have a mobile-centric marketing strategy comprised of in-app and mobile web for meeting their smartphone-focused audiences:
- For the first time ever the majority of mobile transactions are being delivered by smartphones in every major global market
- The top markets ranked by mobile’s share of retail transactions, and the countries with the highest percentage of mobile-friendly sites also saw the highest conversion rates.
- Retailers with a sophisticated mobile app presence saw up to 54% of their mobile transactions generated in-app in Q2 2016, an increase from 47% in 2015.
- Apps close far more deals than other online shopping channels and convert three times more shoppers than mobile web.
- For the first time, mobile apps saw higher order values than desktop and mobile web, with an average of $127 spent in-app versus $100 on desktop and $91 on mobile web.
- Leaders in mobile app maturity drive 90% more conversions than emerging retailers.