5 The Crisis Management!
Sneak Peak:Read this case study to know how Nestlé Maggi used multiple digital channels to cope up with the situation after Food safety administration (FDA) of India ordered the company to recall its popular 2-minute Maggi noodles at the end of May 2015 when tests showed the product to contain high levels of lead and MSG. Company: Nestlé Maggi Industry: Food & Baverage Tool Used: Social Media Marketing Result: 21% Improvement in Conversion Business Type: B2 C
The Brand: NestléNestlé is a Swiss transnational food and beverage company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world measured by revenues,and ranked #72 on the Fortune Global 500 in 2014.
21st May 2015 – Orders to recall Maggi noodlesNestlé India was ordered by Indian food inspectors to recall a batch of Maggi Noodles from the northern Indian state of Uttar Pradesh due to the claim that tests have found Maggi instant noodles ‘unsafe and hazardous’ and that the food & beverage company was accused of failing to comply with food safety law.
The Reaction!Initially the global food & Baverage Company rejected the accusation that the Maggi noodles were unsafe and they announced on their website and social media outlets that there are no orders to recall any products.
A statement on their website said that:
“The quality and safety of our products are the top priorities for our Company. We have in place strict food safety and quality controls at out Maggi factories… We do not add MSG to Maggi Noodles, and glutamate, if present, may come from naturally occurring sources. We are surprised with the content supposedly found in the sample as we monitor the lead content regularly as a part of the regulatory requirements.”