In recent years, SEO came into the limelight for all marketing campaigns. It was only some time ago when marketers discredited the implementation of proper SEO. However, having seen the impact SEO brings to the website, several traditional marketing practices have been abandoned. But what exactly is SEO? Search Engine Optimization is optimizing your website, aiming for enhanced visibility, and possess all-inclusive money-making potential. It serves as a bridge between web-owners and the average internet user. Thus, when a user searches for something, you want them to see your page first. SEO serves that very purpose. Nevertheless, SEO has two different branches; on-page SEO and off-page SEO. Both categories contribute to ranking a website. However, which one is more important? Let’s have a look.