“Creativity helps to think more efficiently and Graphic Designers are the one who known as the Mind Readers.” – AnonymousDigital marketing is one of the rapidly growing industries in India which is mostly based on the visuals and informative content. With the same aspect, the Graphic Design is more than just pictures and drawings. It is the major chunk of content marketing which is an art of communication, and problem-solving through imagery pictures and creatives. For businesses, this is a most effective as well as the ideal ways to engage with customers. As per the marketers, Graphic Designing is one of the key components in the digital marketing world to build brand awareness and influence the customer’s decision-making process. Due to the rapid growth of social media and dependency on the internet, the consumers are likely exposed to “Tweets”, “Likes”,”texts” and “messages” on the Web and on their mobile devices. With the need to read or view images in seconds as well as on smaller screens; Graphic Design plays an increasingly important role in getting proper attention. Let’s dive more into the concept of Graphic Designing and role of Graphic Designing in Digital Marketing World. What is Graphic Designing? The term graphics is derived from word ‘graph’. Graph literally means a visual that should be an accurate and proper by calculation. The Graphic Designing is part of marketing strategy that uses the number of artistic and professional disciplines (called as Graphic Designers), to convey a specific message or a piece of information or content to a group of people through various graphics such as pictures, shapes, lines, visuals etc. The term Graphics Design is also referred to as Visual Communication or Communication Design. The process of a designing often involves a graphic designer and a client where the end result is the viewer or consumer. The designer can use different topography skills, images, words, visual arts and page layout techniques in order to produce the final creative outcome without any rules and obligations. The designer arranges various elements of design on different media such as website, poster or a package with the help of various graphics software program. Basic Tools used for Graphic Designing:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Building a Brand Identity
- It helps to convey the Brand’s Message
- A good graphic design can Narrate a Story
- Maintains Consumer Trust
- Graphic designers typically do the following:
- Meet with clients or the art director to determine the scope of a project
- Advise clients on strategies to reach a particular audience
- Determine the message the design should portray
- Create images that identify a product or convey a message
- Develop graphics for product illustrations, logos, and websites
- Select colors, images, text style, and layout
- Present the design to clients or the art director
- Incorporate changes recommended by the clients into the final design
- Review designs for errors before printing or publishing them
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