The digital marketing mix!What do you mean by the digital marketing mix? As obvious like any other marketing mix, digital marketing mix is the marketing strategy that talks about which component of digital marketing should be used and to which extent. For instance if you are using social media marketing, email marketing & PPC marketing for your business then what amount of time, budget & effort are you going to devote to each component. Most of the times you cannot achieve your marketing objectives very soon with just one marketing tactic and so you require a marketing mix with each component targeted for a particular objective to be achieved.
Settling on right marketing mix!Though it isn’t a big deal but it isn’t that easy as well! I mean deciding the digital marketing mix for your business! You need to focus on a lot of things, a lot of factors need to be considered and that it requires a lot of research as well expertise before you finalize your marketing mix. However, there are mainly 5 factors that need to be analyzed well before you choose your digital marketing mix and they are:
- The type of business
- Marketing goals
- The type of goals – Long term/ short term
- Marketing budget
- Previous experience