We enter 2021 and search engine optimization (SEO) is still a crucial factor in everyone’s marketing strategy. Search engine algorithms quickly change so is SEO. But to keep up with the latest best practices is challenging, considering the fact that marketers, webmasters, or entrepreneurs have several other platforms to maintain.
If your site is not ranking for the keywords that are relevant to your business, you’re missing out on a potential business opportunity. As per a report, Google churns out about 3.5 million searches every day. It’s enough to state why search is so important in today’s business world.
No matter how good your website design is, it’s imperative to incorporate an expert SEO Consulting Company for your marketing strategy to rank high in the search results and ultimately to boost revenue. If users find you top in the search results, it’s most likely that they would land on your site.
Also Check: Advanced Digital Marketing Course in Delhi
Here are the top 20 SEO hacks to rank in 2021.
Top 8 SEO Hacks to Rank High In 2021
1. Optimize for Voice Search Revolution
You should be well-prepared for the voice search revolution as it’s growing rapidly. It is expected that by 2021, 50 percent of all searches across the Internet will be voice-based, performed using virtual assistants like — Google, Alexa, Siri, and Cortana.
So, it’s time to consider optimizing your site for voice search and creating pieces of content that answer the questions related to your niche, product, and services.
2. Website Design
Your website design matters a lot when it comes to search ranking. It can either make or break your brand reputation in just 50 milliseconds—the time the audience takes to judge a site.
So make your site effective with proper navigation and link labels that have a crucial role to play. They entice visitors to take action. Other factors on which you should focus are — site speed, loading time, and mobile compatibility because over 80% of users worldwide use a mobile device to search the Internet.
3. Use the Skyscraper Technique
This is a great SEO hack that helps you curate compelling content by leveraging what is already published for your niche. By making use of this technique, you can create even more engaging content to stand out in the competition.
The skyscraper technique works like this—
- Find the business-related content that you would like to write.
- See if you can improve the quality of content that you’ve found.
- After creating an improved version of the content, make sure that you stick to the same topic, and keywords.
- Post the content and share it on different social media channels for the world to see.
4. On-page Activities
On-page SEO activities are crucial to semantic search. Unquestionably, the technical aspects of on-page activities are vital; other factors such as sitemap, coding, navigation, title tag, Meta description, and usability do matter.
Keep these factors in mind to make your approach even more focused on search intent. You need to make it a regular practice.
For instance, if you add a Meta title and description on your page, they will be visible in the search engines. For easy search, you can use the targeted keywords in the Meta description and title.
5. Discover Valuable Keywords from Social Media Comments & Forums
Social media comments and forums can be a hidden treasure for you from where you can mine keywords. So, before your competitors start noticing the keywords, start looking for the frequent mentions and questions from your target audience to stay miles ahead of your rivals.
This SEO hack will not only rank you high on the search engine result pages (SERPs) for the specific keywords but also build your authority in your niche market by answering community members online.
6. Add Social Credentials
Currently, there are more than 3.77 billion social media users worldwide and it will continue to grow in 2021 as well. Considering the huge user base, it would be an important channel in impacting the search results. Social media also works as an effective traffic booster.
7. Publish Blog Posts with Long-Tail Keywords
Having three or four terms, long-tail keywords are your business-centric phrases that appear in search results. These phrases can on ‘Q’ n ‘A’ format that your audiences frequently use. You can experience that when your potential customers are using more specific long-tail keywords, they’re most likely know what they’re searching and they are ready to buy.
So, putting long-tail keywords in your content can help you convert into a sale instead of letting customers go to your competitors.
8. Optimize Website Images
Images can prove to be eye-breathers for your visitors on your long-form blogs, in particular. Therefore, it necessitates you to include relevant images in your posts and that too, SEO optimized. Since a logo is the face of your brand, you should also pay heed to it. Your logo should be professionally created by hiring a graphic designer or create one using an online logo maker that is an affordable way to create a logo.
Keep these things in mind while optimizing images for SEO:
- Give your image files a name in simple language
- Keep the image names descriptive
- Use the alternative (ALT) attribute of the images to let search engines and visually-impaired people know what the image is all about.
- Reduce or compress the size of the images so that they load quickly.
9. Use the Same AdWords Copy for On-page SEO
AdWords ads are usually optimized and short in nature that includes the targeted keywords. If your content is of engaging and ranks high in organic search for the same keywords, you can draw your target audiences’ attention easily.
Several studies have established the fact that visitors don’t like any ads to chase them all the time and for that reason, they install ad blocking tools. So keep it in mind.
Ranking high in organic searches will earn you creditability.
Discussed above are the top SEO hacks you need to incorporate in your marketing strategy for preparing your site to lock horns with competitors in 2021. If you find any other SEO hacks that worked well for you, please do let us know in the comments.
Campbell Joef is a graphic designer and blogger associated with Designhill.com , a custom designs marketplace, I generally write on topics custom clothing, concerning design and education logo, e-commerce, start-ups, small business.