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Understanding Current Trends In Digital Marketing

Understanding Current Trends In Digital Marketing

When it comes to digital marketing, the trends are constantly changing. One particular trend can go out of fashion and be replaced by another successful marketing tactic.

It would help if you kept up with the current trends in digital marketing so that your business does not fall behind, and you can get more support when you click for a tutor for help.

Here are some of the most popular digital marketing tactics, techniques, and strategies.


1. Video Marketing

Video marketing is gaining popularity with every year that passes by, and it shows no signs of slowing down. One reason for this is that videos are more engaging than other types of content.

For instance, a video on Facebook will have 60% more organic reach than the same post being shared as a picture. It does not mean that you should stop sharing photographs altogether.

It means that you should start adding more videos to your strategy, especially if you are trying to market a product or service online today.


2. Gaming Engagement Ads

There has been a lot of talk about gaming engagement ads ever since Facebook introduced them in early 2014. These ads have similar advertisements that you see on some of your favorite websites, but they are customized for gamers.

The significant part about these ads is that you will find them on video game-related pages.


3. Social Proofing

Another way to increase your engagement rate is by using social proof. It works for both B2B and B2C companies. You can do this by working with influencers, getting reviews from past customers, or publishing testimony-based articles online.


4. Social Media Marketing

Social media marketing has become a commonplace part of digital marketing. More and more people use social media networks such as Facebook and Twitter to find interesting online content daily.


5. Live Streaming

Using live streaming is a great way to increase your business’s outreach on social media, YouTube, and websites. The whole idea behind this technique is that you offer your users a live view of an event, which can be anything from training to an interview.


6. Native Ads

A native ad is an online advertisement that fits in with the content on the website it appears on. It means that you can create ads for particular niches without having them look out of place.


7. Influencer Marketing

Influencer marketing is similar to native ads because you utilize influencers and their following on social media, blogs, and other online platforms to get your brand out there.


8. Paid Search (PPC)

Paid search includes any ad that appears when people search for a particular keyword on a search engine. Many people don’t think this is a viable marketing strategy. However, it is still one that millions of businesses use to increase their online presence and generate more leads for their business.


9. Email Marketing

Email marketing will always be relevant in digital marketing because most people check their email account daily. This method is so popular because you can get in touch with your audience directly, build trust through your email messages, and find out more about what they are interested in.


10. Social Media Optimization (SMO)

Social media optimization involves increasing the number of followers on your account, improving your profile ranking, stimulating conversation, and maximizing your brand’s online presence.


11. Infographics

It is one of the best methods for creating engaging content for your website or blog. They also rank well in search engine results pages (SERP), which means you will get more traffic to your website if you use infographics regularly.



Most people use the internet to learn about new things, solve problems, and even buy products. If you want your business to succeed online, you have to use modern digital marketing techniques. There is always a need to understand current digital marketing trends.

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