- Short and Sweet. Your viewers are now busier than ever. So, it’s crucial to keep the length of your video short and be straightforward about how your brand can benefit them from the first few seconds.
- Tell a story. The harder you try direct selling your brand, the quicker the viewers click away. Try to tell an intriguing story that the viewers find hard to forget. Even if they don’t buy your product, they’ll still always remember your brand.
- A strong call to action. Don’t forget to guide the viewers on what to do after they finished watching your campaign videos. Do you want them to purchase a product? Join the newsletter? Or visit your website?
- Mobile-optimized. Today, there are almost 4 billion mobile internet users worldwide. It means that creating mobile-friendly video content is a necessity to encourage mobile users to watch it.
There is no excuse: if online video is not at the forefront of your digital marketing campaign, it is time to adapt or die. Internet users are only getting attached to online videos every day– after all, YouTube is the second-largest search engine for a reason. According to the latest video marketing statistics, 55% of internet users watch online videos on their day-to-day basis. What’s more interesting is that 1 billion hours of video are watched every day on YouTube alone. In such cases, it offers opportunities for marketers looking to reach potential customers in these high-growth markets. As a savvy marketer, you shouldn’t miss the chance to boost your brand’s online visibility and drive more people to your marketing funnel. To help you get it right, here’s some quick guide to tools with tips so you can refine and revamp your next video marketing campaign. Why Video? Before we get to the nitty-gritty, it’s crucial to have a solid understanding of why online video is such a powerful marketing tool. First of all, it’s because online video is a highly engaging format. In this era of immediacy, your potential customers are craving quick, convenient, and accessible content to solve their problems. That’s where video comes in handy. As high-performing content, video can provide straightforward, easy-to-digest visual information so the viewers can retain it effortlessly. Second of all, online video is all boiled down to humanizing your brand. It means that it does not only give appealing visual content for information but also tells a brand story that can establish an emotional connection with your potential customers. Remember, video marketing should encourage your potential customers to look further into your brand without directly hard-selling it. Tapping into video marketing allows them to put a face to the services or products; thereby, they engage even stronger with the message you deliver. If you want to keep going for other reasons why video is such a potent marketing tool, we could write a novel about it. Hence, those two main reasons should be strong enough to prove that video marketing is such a necessity in any digital marketing campaign. Getting It Right: A Quick Tip A few marketers tap into video marketing campaigns just for the sake of doing it. As a result, they produce poor-performing video content that doesn’t convert at all. If you understand the know-how, it’d be much easier to create a compelling video campaign. So, here are some secrets to crafting successful video content for your next marketing campaign.