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1# Write Kick-Ass Titles
It may sound like a cliche but, Headlines are the first parameter for a reader to get turn on to read your content. They make a great contribution to the success of your content marketing. Many of the marketers are well aware of this rule, however, they are not sure how to make attractive headlines.The first rule of headlines:
- Your headlines should speak to a need or problem people have.
- Numbers and interesting adjectives work well; For example, “10 awesome ways to learn digital marketing” or “How you can learn digital marketing?”
- Try to start the article with titles containing “what”, “why”, “how” or “when”
The Second Rule of Headlines:
To make it more worthy, you can use a special tool to analyze your headlines. To ensure your headlines are the best they can be, try writing around 25 different ones for each piece of content you produce before choosing the best one. The tool you can use is – Headline Analyzer Tool.
2# Write Longer Pieces of Content
Anyone who wants to learn something would like to dig deep into the piece of content. And, similarly, Google loves the content which has depth information. In a recent research, we’ve found that the “average content length of a web page that ranks in the top 10 results for any keyword on Google has at least 2,000+ words.”
- Emotional engagement can make a huge difference to the success of your content marketing. By triggering an emotional response in the reader or viewer, you can make them want to share your content.
- Content can be in any form like blogs, emailers, campaigns, etc.
- Never copy any content. Plagiarism is a Big No in the Google World. You can use Small SEO Tools to check the Plagiarism.

3# Make Your Content SEO friendly
Search engine optimization may seem scary to many marketers or businessmen, but it is simply making your content visible to the people who care. Fact: 80% of website traffic begins with a search query. Using the words that the readers/visitors are searching for, makes your content far more likely to cross their path. It can be laborious but adding keywords to your headlines, meta titles, URLs etc. are simple SEO techniques that can make a huge difference.

What’s the value content would have if it’s not shareable? It should be spread and need to be as easy as possible for visitors to go to your site and share your content. Sharing content should not be complicated. By ensuring share social media buttons are included in your posts and placed in prime positions, you can help users to spread your message far and wide.

Add on:
Try to include videos in your content. No needs to be told that video is taking over all the ways of content marketing.
5# Audit and Improve Existing Content
One should never ignore their old hard work. You should work on the old contents and try to keep them updated by improvising the existing one to make it more readable. By upcycling your existing content that is already ranking on search results, you can save your time, money and resources while increasing leads and sales. The improvements could be as simple as:- changing images,
- links,
- formatting and headings, or
- could involve taking a short piece of content in your posts and covering the topic in much more depth.

6# Test Your Calls to Action
This is one of the most required growth hacks that businesses should never neglect. Include Call to Actions in your every piece of content. What’s the motive to publish the content if your readers or visitors can’t reach out to you through the same? As per the stats, by testing your call to action (CTA) buttons or including CTA, one could increase the conversions by 13 percent. To measure the results, do some A/B testing to find the best colors, positions, sizes, and wordings of your CTAs, and you’ll find that they catch the eyes of visitors more effectively.
7# Use a Mix of Media
The human mind can’t be monotonous for long. It keeps on demanding or asking for some change. In the same manner, not everyone enjoys reading long blog posts and even those people that do usually enjoy a variety of media as well. Therefore, it’s best to produce a mixture of content, such as infographics, podcasts, videos, and slideshows. Humans visual creatures, we are not robots, so use images throughout your content and ensure your site will display perfectly on every kind of device.8# Invest more in Retargeting
The campaign would have no value if it’s not retargeted. Even the sharpest persona scoping and targeting aren’t going to convert everybody. Retargeting is a form of online advertising (marketing strategy) that uses ads to keep your brand visible even after the user has left your website. Like you must have seen while scrolling Facebook, you keep on looking same products that you might have left in the cart or on your wishlist.
9# Mobile can be a blessing
Since 2015, Google’s algorithm has prioritized mobile-optimized websites to provide a user-friendly experience. Smartphones are part of lifestyles and used for even minute search details. It provides the best platform to showcase your business and inherent the required traffic to your website.

10# Get more readers from Guest Blog
Guest blogging has the power to increase leads and build trust and awareness of your brand. Doing this will enable you to grow your content and increase your readership, with fans of the guest bloggers becoming aware of your business through the posts that the guests will inevitably share on social media and their own sites. Guest blogging has transformed startups and improved businesses. Millions of blogs are now accepting an informational and in-depth guest article. Note: Don’t write a promotional article. Keep it simple and informational and add few genuine inbound links back to your website.
Conclusion
Content marketing can be nuclear weapons that can lead your marketing strategy and help reap the rewards of your hard work. Just follow the right rules and be creative as much you can. Use appropriate content, never go for foul content just for attention as this won’t help you for the long run and affects your brand’s credibility as well.Any other content marketing growth hacks that you know? Please share in the comment.
Deepika
Thank you so much for sharing this useful article. This is very useful for all people who don’t know about it.