16 Key Digital Marketing Terms Every Marketer Must Know

Though a marketers usually is aware of almost all the marketing terms but like they say perfection is impossible there could be a few terms they might not be aware of, may be because they didn’t get to work on it before or the terms is little too recent. This is why in this article we have tried piling up almost the most essential online marketing terms that at least every marketer must be aware of. Call it a bookmark glossary or an online digital marketing vocab compilation, whatever if feel like but this piece of content will help you save your time for sure while taking a dive into the subject.

1 &2# Paid Traffic and Organic Traffic

I think what a website trafiic is must be known to everyone i.e the number of visitors coming to your website howevever paid trafiic is the traffic you have paid to obtain while organic trafiic at the same time is the one that comes to your site naturally may be due to the various tactics you have followed to get it organically.

3# Bounce Rate

Talking about the website traffic , bounce rate is the part of traffic coming to your website that leaves your website is the entrance page itself. We also call it the percentage of single-page sessions by your website traffic.

4# Unique Visitors

You know what a website visitor is i.e. any person visiting your website however a unique visitor is the one who visits a site more than once within a given period of time.

5 &6# Domain Authority and Link Authority

Domain Authority is a score (ranging from 0-100) created by Moz that foretells about how well a website can rank on search engines while link authority is the measure of the effect of a link that tells about the value it derives from related sites.

7# Impressions

An impression is the number of ad request that returns at least one ad to the site. In simpe words, it is the number of times ad units (for content ads) or search queries (for search ads) displayed ads.

8 & 9# CPC (Cost per Click) and CPA (Cost Per Action)

CPC is the amount of money an advertiser pays every time his ads get clicked while CPA is the pricing model in online marketing where the advertiser pays for each specified acquisition. It is also called cost per acquisition (CPA), pay per acquisition (PPA) and cost per conversion.

10# CTA (Call to Action)

A call to action (CTA) in online marketing language is an instruction to the audience using an imperative verb (texts or images that compels them to take immediate actions suhc as “Call Now,” “ Subscribe Now”, “Click Here”, “Download Now” et-cetra.

11# CTR (Click-through Rate)

Click-through rate (CTR) in simple words is the rate at which a specifc link is clicked by users of all the users who get to see that link may be in the form of a web page, email, or advertisement.

12# SERP

SERP is the abbreviated form of Search Engine Results Page, which is the page a search engine displays in response to a query by a searcher.

13# Tags

The keywords that are employed by the marketers to classify content are called tags.

14 & 15# Backlinks and Hyperlink

Though sound similar Backlinks and Hyperlink are quite different terms. While Backlinks are those that direct users and search engines to your page from other sites, A hyperlink is a link given to a word, phrase, or image that directs users to a new document. Backlinks are also known as “Inbound Links.”

16# Advertising Network

An advertising network in online marketing is a network connecting advertisers to web sites that want to host advertisements. It is often called as ad network.