The digital marketing world is becoming more complex with an increase in the number of channels that marketers are using. Some of them include mobile, social, email and web just to name a few. Therefore, you need a clear understanding of your digital marketing goals if you want to succeed. It breaks down both prospects and customers into smaller communities in various channels. Some good examples include communities like Snapchat, WeChat, Vine, and Whatsapp. What we are saying is that your job as a digital marketer can be quite challenging. There is so much focus that is directed towards the channels. You will want to know what is new in the market to help you reach your prospects and customers using all the possible channels. However, you need real objectives for your efforts to translate into success. Here are some of the most important digital marketing goals that you need to pursue as a brand.