- Is the job purely in inbound marketing, or will it require both traditional and digital work?
- Will you be a specialist or a generalist?
- Who is the employer — an agency with a buzzing digital marketing team in place already, or a small company looking to leverage the power of social media to grow their sales?
- Or it’s a marketing department within a large and established corporation?
- Growth in site traffic thanks to your work on SEO or social media campaigns
- Growth in email subscribers or increases in email open rates
- Conversion rate improvements through landing page optimization or other tests
- Reduction in cost per action or cost per acquisition
- Use of color – Do not overdo with colors: the main text of the resume should be black. But in the marketing world, a little color (keep it refined!) is better than strict black and white throughout.
- Use of fonts – Different fonts for headings and body text improve readability and the overall look of your resume. But again, do not go overboard with fancy fonts.
Source: Velvet Jobs