Do you have a writer in you and that you want to feed this writer and satiate your soul by stepping in a career that urges you to write, write and write! Of course, if you love to write you can be a writer but if I am not sounding a little too harsh you need readers as well. Writing anything and everything might satiate your soul but not going to help you earn a living.
Writing is an art and you might be an artist too but until and unless you have the right direction to utilize your quality everything is in vain. Making writing as the career is a good idea but then you’ll have chosen as to which field you want to be a writer in would that be education, IT or maybe digital marketing.
Talking about digital marketing the best catch is you can make your career not just a content writer but can become a content marketer as well and showcase your art to the world while earning big. Digital marketing is a full-fledged industry in itself and so if you want to become a digital writer you need to have the right knowledge of all its components.
Big companies like Accenture, Wipro, HCL soon keep posting ads related to the requirement of a digital writer and all they expect from you is to be an expert at digital marketing. So, adding digital marketing training & certification is for sure going add value to it a big way.
Now, you must be thinking what digital marketing is all about, what are its main components, how to go about it and so on through you must some idea about it even now.
What Digital Marketing is comprised of?
As discussed above digital marketing is comprised of various components some of which are:
- Website conceptualization and creation
- Web Content Marketing
- Email Marketing
- Google AdWords & PPC Advertising
- Web Analytics
- Lead Generation & Conversion Optimization
- Social Media Marketing
- E-commerce Website marketing
- Marketplace Selling
- Search Engine Optimization
- Mobile Marketing
- Online Media Buying
- Affiliate & Adsense Marketing
Now it goes like this- first of all you learn how to create a website after which you learn to market your business/ website and carry out various campaigns such as SEO campaign, Social media marketing campaign, email marketing campaign and so on. Now once you have the experience of working in a live environment or in short a hands-on exposure of digital marketing you can write about in & out of it as you have the right technical knowledge of digital marketing.
On top of it!
After you have learned digital marketing you are well acquainted with all the mantras of web content writing and successful setting up of content marketing strategy. From emails to brochures, brand identity to website programming, being in content creation words happen to be the key whether it is navigation through search engines or the online engagement with our primary interactions. So, you need to get all your facts rights about all the fundamentals of web content writing and marketing before you step into it.
How to Pursue a Career in Digital Marketing?
Irrespective of what kind of graduate you are you can kick-start a career as a digital writer anytime you want. All you need to have is a passion for writing and hands-on familiarity with digital marketing. As far as a digital marketing training is concerned the best way is to enroll for a digital marketing training program where you do not just get the theoretical knowledge but the immense hands-on exposure of working on the digital marketing platforms. Otherwise, you can also learn it from the web through self-study but that might not guarantee you the core knowledge of this field.
Content writing is a nice career to make and merged with digital marketing it becomes even more remarkable. Big companies every now and then keep posting openings for digital writers. The job portals are flocked with such vacancies if you look at. So, if you have flair for writing and want to make a winning career in it wherein you never have to step back and that growth is inevitable, be a digital writer.