Every company wants to rank higher in search engine results, it means more visibility and more revenue to your business. In 2020 Google conducted over 600,000 algorithm experiments, resulting in over 4,500 adjustments to its search feature. So it’s important to stay in Google’s good graces to keep your site on page one.
There are a few ways in which you can do it. The first one is by building a website that is tailored to the intent of your keyword/keyphrase.
Another way is to create content that will always be relevant for your target audience and manage to rank better than other websites in your niche.
The last one, and the most important, is by optimizing your website for mobile searches which will improve the organic traffic as well as the ranking on mobile devices.
The importance of ranking higher in search engine results cannot be undermined as it helps you gain new customers, generate leads, and have more visibility among other companies in your industry.
It can also help you fight against competitors who have advantages over you due to their strong SEO activities.
Let’s look at how you can rank your business website higher in search in more depth.
Enhance the user experience on your website
The user experience is the most important aspect of any website. A well-designed, easy-to-use, and informative website can lead to a high ranking in search for your business. Some ways you can improve your website’s user experience include:
- Create easy navigation for visitors to easily navigate the website
- Design your website with mobile-friendly features
- Make a good first impression through videos and images on your homepage
- Displaying user-friendly information on your homepage like contact details, announcements about new products or services, and social media profiles.
- Make sure no user has to click more than 3 times to get to where they need to be on your site.
Create keyword-rich titles and meta descriptions
Keyword-rich titles and meta descriptions are becoming increasingly important for B2B SEO. A keyword-rich title with a meta description can help you rank your website for targeted searches that have a significant number of monthly searches.
A good way to create a keyword-rich title is to also include the main benefit or action that your product provides. Some examples of this are “The 6 Best Ways To Find Your Next Job” or “How To Bake The Perfect Cookie In 5 Easy Steps”
Meta descriptions should describe what the product is, the benefits it provides, and how it solves problems.
Creating these on your website can help increase conversion rates and increase SEO rankings through high-quality content on your website.
Create excellent SEO-optimized content
To write great content, you need to know SEO best practices. You’ll need to understand how search engines work and what they’re looking for in your content so that you can make sure that it’s optimized for SEO.
The most important thing about writing great content is that it needs to be readable by humans. It is also important to think about the keywords that your readers would use when searching for a product or service like yours.
In order not to overwhelm the reader with information, it is good practice to break up long passages of text into smaller sections as well as paragraphs and subparagraphs.
Some best practices for SEO optimized content include:
- Use H1, H2, H3 headers in your articles
- Use images to break up your text, Every 400-500 words is usually a good rule to follow
- Have a hero image at the top of your articles to grab the reader’s attention
- No keyword stuffing. Google doesn’t like this so make sure you or your writers keep keyword density below 3%
- Interlink between articles to help Google understand your website better. Tools like Link Whisper are excellent for this once you reach 100 articles or more
- Optimize images for speed
- Add the main keyword of the article early into the first paragraph
Get more backlinks
Backlinks are the cornerstone of a website’s SEO. They can help propel your website to the top of search engine rankings and make you more visible in search engine results.
Link building is a difficult task with many obstacles. Here are some tips on how to get more backlinks for your website:
1. Create high-quality content that is unique and interesting enough for a reader to want to share it on social media sites like Twitter, Facebook, or LinkedIn.
2. Find content that has already been written about by other sources but does not have an “About” section on its page where links can be found.
3. Guest blogging
This is one of the most effective methods for earning backlinks and it has been done by many famous brands. You need to be careful when guest blogging because bloggers can sometimes take advantage of you if you don’t do your research or follow best practices.
4. Attracting “Link Bait” articles with unique content and infographics
You can pay someone on Fiverr to create excellent and unique infographics based on some original research you carried out. In time – if done correctly – these articles and infographics will be linked to by other sites.
5. Content promotion
If you have written valuable content on a particular topic, promote it on social media and other digital platforms by highlighting the topics covered in the article. Facebook, Instagram, and TikTok allow you to laser target your audience very specifically.
If someone then links to this article on their website it adds to your backlink profile, and the more backlinks the better.
Improve your page speed
You should also consider using a CDN (Content Delivery Network) to improve your page speed and reduce bandwidth costs. Once your site can justify the cost you can also implement tools like WP Rocket.
WP Rocket is a WordPress plugin that helps you manage your website faster and get more traffic.
Add your business to Google Maps
To get your business listed on Google Maps, you should submit your business’ address and contact information to Google. In addition, you should also include a link to your website.
If you add the address of your business, it will show up in the search results when someone searches for something related to what your company does.
For example: when someone searches for “chocolate shop near me”, their results may include stores like Ghirardelli and Godiva because they have their addresses on Google Maps.
Match Your Content to Search Intent
Search intent is a term used to refer to the type of keyword searches a Google user performs. To rank higher in the search engine, your content should match your search intent.
While most businesses focus on using keywords that match their website’s main topic, they should also use keywords that are related but not too closely.
This makes it easier for your content to rank in search engines and increase traffic on your website.
Reduce Your Bounce Rate
A bounce rate is a metric that measures how many visitors leave your website without interacting with any of the content. It is also an important metric to understand how people find your business website and how they are responding to it.
If you want to optimize your site’s search ranking, you need to know the factors that lead to a higher bounce rate.
There are three main causes of a higher bounce rate – the content on your website, poor usability, and poor user experience.
For example, if you want visitors to navigate through your site easily and get what they need quickly, they should have an interactive layout with clear calls-to-action and well-written content.
With smartphone and smart device usage increasing, businesses need to be mobile-friendly. This includes the website design and the content on it.
Here are some tips for designing your website and content to be mobile-friendly:
- Use responsive or adaptive web design (AWD) in your website so that it will resize with different screen resolutions and devices.
- Make sure you use text sizing according to the font size of your text so that no matter what the font size is there is an optimal reading experience on all devices.
- Use a light, mobile-friendly theme such as Generate Press or Astra
- Keep your plugins to a minimum
- Optimize images with tools like Short Pixel
Use schema markup and structured data on your website
Schema markup is a way of adding structured data to your website which helps in getting your website higher in search rankings.
Schema markup is an XML file that is added to the head section of the document. It tells search engines what content on your site should be taken into consideration for ranking purposes. Schema markup can be added by using a plugin or by editing the source code manually.
There are many benefits to using schema markup on your website. It helps you get ranked higher and generates more traffic from Google and other search engines as well.
Use tools like Ahrefs
Ahrefs software assists businesses by helping them to understand their competitors’ SEO strategies and tactics. Some Ahrefs alternatives allow users to see the website analytics of their competitors and monitor changes in the search engine rankings over time.
The benefits of ranking your business website higher in search are numerous. Not only can you see more traffic from organic search, but you’ll be more likely able to use Display Ads as another source of your site’s income.
If you’re looking to improve the placement of your website in search, then the tips above will give you a strong foundation to build on.