The internet is flooded with the written word. While sites use photos to enhance their content, the writing is the star of the show. Or it should be. Too often, sites use poor content that is full of errors or incomplete information. Nothing will drive traffic AWAY from a site faster than poorly written content. Of course, when it comes to ranking on search engines, the writing itself takes a backseat to optimization. The best content is a mix of both – well-written content and optimized for SEO. There are blogs for every topic imaginable. Business blogs, such as bullpreneur, can set you on the right path for creating the best content.
Why the Right Content is Important
You may wonder why content is important. This web hosting site estimates that there are over 500 million blogs on the internet today. That gives you very little time to grab the attention of the internet user. Poorly written content, or content unrelated to your topic, will make users click to the next site. Whether you have a blog, or a business selling product, the quality of your content is important. Not only does it tell your readers (or potential customers) that details matter to you, quality content affects your SEO ranking, as well. The right content will reach your audiences, and solidify your reputation. SEO ranking is weighed in part by the quality of the content in regards to how keywords are used. Throwing keywords into the text randomly will not improve your SEO ranking. How do you choose the right content for your website?
5 Tips For Effective Content
There is an entire market of people willing and able to write the perfect content for your site. But you need to have a game plan before bringing others on board. 5 pillars of an effective content strategy include:
What is your objective?
When you are in the beginning phases of starting your blog, or business, you should have an objective. Similar to that part of the resume where you include your goals and aspirations. The objective should relate back to the blog’s, or business’s main idea.
Who are you trying to reach?
Once you know your objective, you will know your target audience. Niche sites fare better in SEO rankings due to having less competition. That’s one thing to consider when choosing your site’s focus.
Create optimized content.
If you’re not good with the written word, you should strongly consider outsourcing to professionals. There are hundreds, if not thousands, of willing gig workers just waiting for the opportunity to write for you. And they likely know the ins and outs of SEO optimization.
Use social media to promote your content.
Your target audience will dictate which social media platforms are best for promotion. However, the promotional content for one social media platform may not work for another social media platform. Know the audience, and adapt your promotion accordingly.