Importance of Digital Marketing
Digital Marketing is very important for every business. These days people consume information as well as feedback about your business or services or products via online channels, and maintaining a positive brand image will attract new customers and build a strong relationship. The eventual goal is to improved sales for the business, and digital marketing is the most proficient manner for attaining this aim.Importance of Digital Marketing in Business
Digital marketing has opened up a new world of opportunities for small and medium-sized businesses. Digital Marketing helps small businesses to grow and make their mark in an extremely competitive industry. Nowadays customers do not call the store and visit the shop instead that look for the website or social media presence if you don’t have you lose the battle from your competitors Moreover, Small businesses have little resources and even capitalization. this can be why Digital marketing is more cost-effective .we can invest in paid mediums like google ads and FB ads still it’s much cheaper as compared to Traditional Marketing like TV and Radio Ads. Tools such as Google Analytics give chance to know user behavior on PPC selling campaigns, websites, articles, pages, etc…That’s why digital is very important for businesses.Importance of Digital Marketing for Students
Digital Marketing has made a big bang entry into the world of marketing in recent years. There has been a drastic shift in marketing into online modes, where digital marketing has become a highly trending and yet most promising career. The rising demand for digitization in every business has created a lot of job and career opportunities in digital marketing for fresher as well as professionals so it is the right time for you to join the digital marketing course in Chennai. Moreover, there is a shortage of digital marketing talent. A lack of digital talent in the right areas is an obstacle to the progress of many companies, across a wide range of industries. Every company needs good digital marketers to expand its online presence. They are also unhesitant to pay a good salary to them because the investment in digital marketing is comparatively lesser than traditional marketing. The average digital marketing salary for fresher in digital marketing is much higher than the salary range of other professional fields. The people who are aiming for a digital marketing career will definitely be going to succeed with higher-paying digital marketing jobs.Importance of Digital Marketing for Professional
“Change is Inevitable” is a proverb which we all must have heard in our daily lives more often than not. In today’s working environment, it suits working professionals much more than anything else. Job responsibilities have become much more proactive than being reactive, making the workplace a much more dynamic place than ever. With so many new challenges every day, an employee has to be on his toes to co-op up with the changing dynamics and has to device new skills to rise and sometimes, even stay afloat. This has prompted many working professionals to look out of their job sphere and gain an added advantage. The search for added skills is on an all-time high, and there are quite a few options! And one of the best options is Digital Marketing, which has been a favorite amongst working professionals. In any large organization, the number of front end employees outclasses the number of back end employees, which means that almost 55-60% of the typical workforce is either part of marketing or sales functions. With the digital revolution, there has been a huge paradigm shift in the strategies of the corporate sector. This has impacted the roles and responsibilities of the front end functions, which now involve more of a digital approach to reach out to customers than the traditional touch base approach. Thus having expertise in the Digital Marketing sphere gives a distinct advantage to a person. However, the benefits are not restricted to only the job sphere. It lets a person open up his eyes and mind to new possibilities. In a Digital Marketing framework, there is nothing called orthodox or conventional. It’s an open playground for all kinds of creative minds. Any working professional taking up the Digital wave goes through a unique transformation that is futuristic as well as gratifying in its own way. Not just in career terms, digital marketing is highly rewarding in monetary terms as well. The demand for digital marketers is high. When a job is in demand, salaries are also high. One can also expect raise at regular intervals. The more you showcase the skills, the more you get paid for. For beginners, the salary is pretty good as the job is east but yes, really creative. But once you get a hang of it, it the coolest job today. If you have a stronger skill set and expertise in fields like SEO, SMO, and PPC, you can avail of the best package in the industry. Now let’s look at the different job roles in digital marketing…Different Digital Marketing Job Roles
Digital Marketing is a quick growing and evolving profession path. As more channels of communication are now available, the requirement for people who are capable enough to keep pace with the business or market requirements grows as well. Organizations are looking for a project planner who must have all the digital knowledge and skills but also has the high-level vision to pull together a campaign from digital marketing concept to execution Digital project managers are essential for overseeing the implementation of a verity of digital marketing campaign and strategies. Some of the top roles in digital marketing available today are: Digital Marketing Manager – They play a critical role in digital campaigns. They look after laying out projects, creating a timeline, setting milestones, managing budgets, and many other things. A digital marketing manager must have excellent communication, organization, and synergetic skills. Social Media Marketing Manager- Social media marketing manager help companies to communicate with the public through social media platforms. They create a content campaign to engage new and existing customers. SEO Expert – In order to get maximum traffic on the website, the business needs to rank high on the search engine results pages. The SEO expert should know that how to write content that assures a company’s website gets seen by the target audience. Content Marketer – They are responsible for creating fresh content customizing to a company’s objectives and Target Audience. Content marketers must have strong writing skills and a grasp of search engine optimization (SEO). They must be able to use analytic tools to find out which topic is engaging. Email Marketer – They are responsible for creating and launching email campaigns and managing customer’s information and database. Email Marketers must have strong writing and editing skills. Copywriter – Copywriters are responsible to write more creative text like ad jingles, taglines. Digital Advertising – Digital advertising use Internet-based advertising tools to research, manage, track, analyze and improve online advertising campaigns. Analytics Expert – Analytics Expert is responsible to collect, organize and categorize the data. Data analysts create systems to organize and examine this data so that companies can interpret it and apply it to their digital marketing campaigns. Digital PR – Digital PR is a strategy used by the brands to increase their online presence and to maintain an online reputation. Affiliate Marketer – An affiliate marketer promotes the product of another person and earns a commission. There are many companies that provide a package of more than 10 Lakhs per annum. Besides that, most of the companies provide work from home. There are 20 lacs digital jobs predicted by 2020 and not sufficient digital professionals to fill up them. For Every 10 Internet users in India, 1 Job will be created. This gives a unique competitive advantage to those studying digital marketing. You’re preparing yourself up for a career where demand exceeds supply. Always a good move! At present, According to the available details, there are around 36,000 jobs accessible on Naukri, around 34,000 on Monster, around 53,000 on Shine and around 80,000 on Times jobs.
Employers these days eventually are not necessarily seeking candidates who have marketing degrees or years of experience in the same. As they need people with skills and knowledge. The one who is passionate, innovative, patient, goal-oriented and spontaneous.
Digital Marketing in Every Field
Digital marketing has engraved its position in every niche and field and hence there are plentiful jobs for digital marketing in the market even for the fresher.- Health Industry
- Travel Industry
- Real Estate
