What Every Business Owner Must Know About Digital Marketing
- October 5, 2017
- Posted by: Aditi Khinda
- Category: Business & Digital Marketing Tips
The marketing has turned into a glamorous field rather than slaying over the old traditional one. Where ever you see, you will find attractive ways of marketing to grab the attention of the audiences’ as well online visitors. No wonder this glamorous change has become the need of the hour just because of the one aspect- Competition. With the million of the population around the world, everyone, every business dreams to be big and get acknowledged by the world which has turned into lots of turbulence in the playground of competition. Currently, this competition is overwhelmed by current marketing trend, Digital Marketing.
Digital Marketing is the sales promotion and advertising method to promote a brand through electronic media, especially with the help of different online marketing tools available on the internet, which is highly appreciated by business or companies. As per the business experts, it is more dynamic, widespread, and effective than the traditional modes of sales, and marketing. It provides positive results faster than traditional methods, and it is a more flexible form of marketing than the traditional method. As I have well stated what digital marketing is, let me stress on why our business gurus are so much into digital marketing and always recommend every new startup owner to consider digital marketing strategies?
The best thing about digital marketing is that it provides a multiple of tools in each sector of digital marketing to analyze the result instantly. So, if a marketer is using Google AdSense, he is empowered with a tool to get a complete statistic of its effects, if he is using email marketing, he has a scope to know, how many people are opening his emails. These analytical tools make promotional campaigns more successful, and target oriented.
The basic aspects of Digital Marketing that each businessman must know, use for their businesses to succeed which can turn into marvelous benefits in a very span of time.
PPC and Google+ Plan
The businessmen and marketers are still not confident when it comes to using PPC – Pay Per Click to deliver more sales and inquiries and are missing out on the 10-15% of people that click on sponsored Ads. Those are interested are looking for PPC agencies because it may seem them difficult to not only understand how to make the best campaigns strategies but also keep them working and delivering conversions. However, with proper learning and practice, you can win the battle easily. Google Adwords can be a PPC specialist’s best friend because it offers a wide range of solutions, from good keyword search to Display, Remarketing, Shopping, and Video. These give your business a plenty of options when it comes to getting it in front of millions of potential visitors and customers.
When you are using the PPC, you are spending only for actual viewership, which is a very authentic way to reach to the targeted prospects at a minimum cost. Thus, in every aspect, digital marketing tools cost lesser than traditional marketing tools. As per the experts, a greater number of organizations are allocating budgets for digital marketing by curtailing traditional marketing expenses. Therefore, it is cost effective too.
Google+ might not have gained that much interaction on your social media posts, however; this social media platform plays a crucial role in search engine optimization on the localized level, which makes it a must for marketers. The more reviews you get, the more content you post onto your page and the more followers you obtain, the higher the likelihood that you will start ranking well for localized search terms.
The emails have a major role in any business success. They act as a brand ambassador for your companies. Many businesses have a database of current, prospective or potential customers however they fail to make the most of. Instead of searching for new customers elsewhere, a regular email marketing campaign can help to turn sales leads into customers and existing customers into brand loyalists. One of the best features of email marketing is that it has lower cost as compared to another source of advertising and digital marketing. There are no print costs and no fees in exchange for exposure on a certain billboard, magazines or TV channel. It is easy to create and track.
Paid Promotions on Facebook, Instagram & Twitter
Your first job should be to create a Facebook Business Page as there are already 2.01 billion active users on Facebook who are looking for new and reliable sources. However, getting your business in front of Facebook users naturally or organically is becoming far harder, which is why the rise in businesses paying for Facebook ads has increased. These businesses know that just having a simple page that they update is no longer going to cut it and are putting their efforts into tapping into Facebook’s huge audience of daily users unless it gets paid. Facebook offers a range of promotion types, whether you just want to get more “likes” or use them as a conversion driver for your latest product or service. The site’s targeted campaigns may not be cheap, but run correctly can generate significant returns after the few days it can take for the campaign to become fully optimized.
Same case with the Instagram too. If you still haven’t registered your business on Instagram and you’re wondering why Instagram then you are lacking a most of your brand’s visibility. The younger generation has addicted to this social media platform with over 700 million monthly active users. The advertisers are getting more of an opportunity for being on the platform and to share their content through filtered photos. Instagram is one of the most natural ways to share content for your brand.
Twitter is still a great platform where you can grow your following organically. Start searching for hashtags within your industry and reaching out to users in this fashion. Compliment someone on Twitter about a blog post that they wrote. Begin asking questions related to your hashtag. The result will be more interaction and core following of people who are interested in your content! There is a reason why Twitter has nearly 1 billion registered users! Start reaching your target audience via tweets through the perfect Twitter outreach strategy.
By implementing videos into your online marketing mix, you can start to get search engine exposures for the videos that you upload onto YouTube! There are a lot of great tricks to obtain more video SEO Exposure. Choosing a proper title tag, uploading a transcript and embedding the YouTube video are just some of the tricks for optimal SEO exposure. Online video should definitely be included in your digital marketing strategy as this form of rich media can be a game changer in terms of publicity for your company. People will interpret your YouTube videos that you are taking your marketing initiatives very seriously.
SEO (Search Engine Optimization) based content marketing is the best way to get traffic to your website. A well run and optimized SEO campaign is a long-term marketing method that you cannot ignore. Not only does it, in the end, generally work out to be the most cost-effective marketing strategy, it is a method that continues to reach areas that you never even thought possible. As per the study, 75% of Google users will never go past page one, which means that if your website is not making the top 10 results then you are not going to be getting the traffic that you need to get sales.
If you want your content to be seen by more eyeballs and gain more exposure, start contributing content to other blogs in similar fields. Content is considered good when it delivers the right message to the millions of hearts and minds of the customer. Most of the time content part is neglected by marketers, however, the success of your business primarily determined on the kind of content you share with your end users. It can be blogs; website content, videos, visuals, pictures etc depend on the genre you are working for.
With so many ways! Benefits that come from implementing an effective, strategic digital marketing plan include:
- An increase in brand visibility
- Provides platforms for you to interact with your target audience
- Increased product and service loyalty
- Builds credibility
- Creates new customer
These are just a few of the many Best Practices and benefits of Digital Marketing that can help you to help navigate the ever-developing online marketing strategies and landscape.