Welcome to Chapter 8 of our free email marketing course where you have learned the basics of email marketing, how to strategize email marketing campaigns for your online businesses, and more……
So far we have covered 7 topics of the email marketing course as given below:
1- How to get started with email marketing?
2 – How to create the email marketing list from scratch?
3 – How to create a free email template without coding?
4 – How to measure the effectiveness of your email campaign?
5 – How To Use A/B Tests To Improve Your Email Campaigns?
6- How to generate leads with your email marketing campaign?
7- How to increase the conversion rates of your email marketing campaign?
In chapter 8, we are going to share the list of best email marketing tools used by marketers to optimize email marketing campaigns.
A campaign is nothing if it’s not designed with the help of the right email marketing tool. The tools you choose for your marketing strategy should fulfill all your marketing requirements.
Therefore before selecting the best email marketing tool for your business, first decide and pin down what your business requirements and how this tool can be helpful to you?
Being a digital marketing training company, we understand the utter need of any business who wants to take up a stand in the online market and beat the competition.
By keeping this in mind, we are sharing the list of email marketing tools that not only optimize your email marketing campaigns but also help to automate them as well.
At this point of time when online marketing has taken over all the realm of the marketing industry, it is very necessary to accept the fact the email marketing is one of the crucial strategies that businesses should incorporate.
Here is the list of email marketing tools:
For any email marketing campaign to succeed, you require subscribers. With OptinMonster, you can build high-converting forms for your websites and landing pages in just a matter of minutes.
Plus, you can segment leads and customers with behavior personalization and funnel them right into your automated campaigns.
MailChimp enables you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can likewise utilize
MailChimp Groups + OptinMonster to send drip emails in light of what the supporter picked in for.
If you like to send emails as per the calendar on particular time, then GetResponse is the best tool for you. GetResponse autoresponder tool utilizes simplified highlights to make timetable administration a breeze.
Need the features of a CRM without the price tag? ConvertKit enables you to send focused on autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have outlines that you can use to rapidly make autoresponder arrangements for any circumstance.
A standout amongst the most vital parts of refining a drip campaign is focusing on the right targets. With Sendloop, you can channel contacts into unmistakable battles and track their developments on your site to further tailor your messaging in the future.
6- Aritic PinPoint
Aritic PinPoint is a full-stack marketing automation software platform with the landing page, lead scoring, lead tracking, opt-in email campaigning features with a mobile-optimized interface, CRM, and Social integrations.
Did you recently add a bunch of new subscribers to your email list? Well, instead of sending them with a bunch of past emails to your new subscribers, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry.
As the name states, LeadSquared streamlines the lead scoring process by automating email marketing activities and combining them with sales activities for increased efficacy.
9- Reach Mail
The Reach Mail testing feature gives clients a chance to contrast coordinate execution measurements on up with five individual email campaigns without a moment’s delay. It additionally represents things like headlines, substance, and pictures to demonstrate to you which messages will perform best.
If you are a growing company and looking for a highly affordable integrated marketing, sales, and service software that packs a punch, then EngageBay is your go-to platform.
With EngageBay, manage your business and customers with the simple, powerful and unified platform for all your marketing, sales & service needs. It is an affordable HubSpot alternative for small and medium businesses.
11- Mad Mimi
Besides making new email advertising efforts, you can duplicate campaigns utilizing the clone device – modify the first archive without rolling out improvements to earlier forms of your work. The point by point revealing feature enables you to perceive what number of messages were opened, number of linked connections, what number of offers there were via web-based networking media and significantly more. You can likewise get some answers concerning the connections a specific client clicks on.
Utilize Mailjet to advantageously join format-based advertising and value-based email sending in one online application. Add to that a meeting administration to boot, and you’re good to go.
Take advantage of the email template designer or upload your own. MailJet allows you to segment lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current ones to give a complete picture.
13- Constant Contact
Images and text can also be imported directly into the WYSIWYG editor. You can also create comprehensive reports regarding your email campaigns to show the number of opt-outs, complaints, bounces, forwards and click-throughs and showcase the report as well. The social-share toolbar and social media buttons – Twitter, LinkedIn, and Facebook – will work wonders to boost traffic to your web page.
iContact’s bundle is straightforward yet intuitive as it comes to finish with HTML coding choices and promoting formats, depending on how deep you want to get into your campaign.
A simple to-explore interface welcomes you and the clicks at the best 50% of the screen let you make email campaigns and perceive how they’re performing.
This email marketing tool gives numerous formats to relatively every reason, including; newsletters, greetings, promotion templates, giveaways, etc. With the natural visual editorial manager instrument, you can include your own particular HTML and CSS to give a more customized look. With the inherent spam channel, you can cross check your format and ensure it doesn’t contain any offensive material.
16- Vertical Response
Vertical Response lets you effortlessly associate your email showcasing efforts to Twitter, LinkedIn, and Facebook. Go past simply your present contacts rundown and connect with a considerably more extensive crowd. There are a couple of methods for building your email promoting the drive. In case you’re not very knowledgeable at utilizing HTML, you can utilize the email wizard. In case you’re more inspired by building messages which highlight your organization’s sites and illustrations, you can utilize the freestyle HTML editorial manager. Not worried about pictures or logos? Run with the content just choice, straightforward.
Integrate all your social media accounts with the Campaigner’s marketing system. Use the iPhone mobile app to track your campaigns on the go.
The email promoting tool additionally give among the best rundown and contact administration devices you can discover today. Import every one of your rundowns and contact from email accounts. Sort and channel them according to your email needs.
Bounced and unsubscribed email addresses are automatically removed from your lists.
Emails can be exhausting. Hell, even pictures are getting to be exhausting in the present media-soaked web scene. In the event that you need to easily zest up your emails, at that point, you ought to consider utilizing BombBomb to make video-fueled email content.
As the name states, Drip is an application intended for streamlining the trickle email process. It’s a shockingly basic instrument that packs an incredible punch. The application highlights email gathering innovation, pre-made layouts, and intuitive components for straightforward creation.
Generally known as a place to offer computerized items and administrations, Gumroad currently has an email highlight that gives you a chance to accumulate and store potential clients close by existing clients. You would then be able to section in light of various features and send refreshes about your campaigns.
As you probably are aware, email is an adaptable device. Once in a while are two emails at any point sent considering a similar objective. Knowtify comprehends this and gives you a simple method to dispatch difficult campaigns in view of value-based, process, or social messages.
In addition to helping automate standard email drip campaign tasks, Infusionsoft serves as a general task manager. The “My Day” feature shows you which appointments you have for the day, as well as which contacts you need to follow up with.
No one prefers a summed up email campaign. That is the reason Emma is an incredible email marketing tool. This great tool works with Shopify, Salesforce, and OptinMonster to accumulate CRM and deals information and customize messages in light of the supporter.
Contactually is one of the neatest email marketing tools on the rundown. It’s a CRM stage that spotlights on checking contacts. It gathers contacts from your email inbox, website, and social media profiles, and then gathers as much information as it possibly can to guide your messaging.
Another awesome lead qualifying email marketing tool is CallidusCloud. This innovation automizes the way toward distinguishing promising leads while getting rid of ones that are esteemed to be unfit or high-risk/low-risk.
Marketo is outstanding amongst others in generally automated email marketing platforms currently available. It gives businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”
GetNotify is a free email marketing tool that informs you the moment your email gets perused by the recipient. You simply send your messages like your ordinarily would, however, include “.getnotify.com” to the recipient’s email address. Your beneficiary won’t see this, and they won’t realize that you are following their opens.
SmartBribe is a 100% free tool that encourages your new email subscribers to share your opt-in with their friends. It alters your thank you page to incorporate a “reward” motivating force for them to share via web-based networking media and email. When they share, they gain admittance to the free reward.
Litmus is one of the best email marketing tools to render testing messages on any device. You can test up to 40 customers and gadgets with one single tick, which eliminates the time it takes for you to audit every last email mix.
ContactOut is a simple browser extension that helps you find email addresses and phone numbers of anyone on LinkedIn. ContactOut finds emails from 75% of Linkedin users (2x better than the next closest competitor) at a 97% accuracy rate. It’s earned us multiple mentions on the Ahrefs blog as one of the best freemium email outreach tools available.
Collecting prospects and leads credentials to build your email list is now easy with AeroLeads. Focusing on social business platforms like LinkedIn, AeroLeads allows you to collect your entire LinkedIn search data into a consolidated file, allowing you to synchronize along with various CRM platforms.
AeroLeads lets you verify the authenticity of the emails you procure from various platforms and lets you manage, import, and export the list helping you out in your Email Campaign. Generates valuable B2B leads in a jiffy that lets you thrive in your Email Marketing campaigns yielding more profit than ROI.
it enables users to create time-based onboarding and drip email sequences.
EmailOctopus offers a rich set of email marketing templates allowing users to create campaigns that are responsive to any device, in a matter of minutes.
Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business.
ActiveCampaign enables you to make trickle emails that are driven by subscribers’ interaction, behavior, interests, location, history, and more. With this tool, you can automize the whole life cycle of a subscriber or visitor.
There is ‘n’ a number of email marketing tools available in the market based on price and usage. It’s all up to which tool you choose to be part of your marketing strategy.
Choose wisely. The list we have shared provide a free trial first to give you an overview of the product as well.
If you are completely new to these tools, you can try free trials and check tutorials for their functioning.
This is the end of chapter 8 of our free online email marketing course where we have shared the list of amazing email marketing tools to soothe your business.
In the next chapter, we will be sharing what is email automation and how to build an automated email marketing campaign?